Sensis Joins Deal-a-Day Race

According to the Australian media news site mUmBRELLA, Sensis has soft-launched a daily deals product called Yellow Pages Offers that is currently live in Sydney, Melbourne and Brisbane. There has been no formal launch, but the site has reportedly been…

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Yellow Pages Around the Globe

I recently spent two weeks attending directory industry events and meeting with companies in the space in Europe and Asia. Many of the issues facing the industry are amazingly consistent across geographical boundaries. There is a need to transform, and…

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Local Insight Media Files for Chapter 11

Last night, Local Insight Media's parent company filed for Chapter 11 protection. In speaking with President and CEO Scott Pomeroy early this morning, it became clear that this is a necessary step in ensuring the business can recapitalize its debt…

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ZipLocal Joins Leads Race

ZipLocal, the U.S. independent directory publisher, has launched a new "hyper local" leads-based advertising model called Local Leads that taps into a distribution network featuring 18 properties and 80 billion monthly impressions, according to ZipLocal execs who briefed us last week.…

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AT&T Ad Solutions Down 17% YTD

It's Yellow Pages earnings season again. AT&T is usually among the first out with its results, and the latest numbers show a worsening picture for its Advertising Solutions business, which includes print Yellow Pages and yp.com. The results are compounded by very…

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