SuperPages.com Reveals Its IYP Overhaul

SuperMedia has joined the list of directory publishers rolling out complete overhauls of their online Yellow Pages directories. Today, the publisher unveiled a new version of SuperPages.com, which featured more local content, more robust merchant info on search results page,…

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Eniro Replaces CEO

Eniro has replaced Jesper Karrbrink as CEO of the Swedish directory company with Johan Lindgren, former CEO of Telenor Sweden. Eniro's board is apparently frustrated at the pace of improvement resulting from the new strategy put in place by Karrbrink.…

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Dex One, Yahoo Double Down on Deal

Dex One and Yahoo have extended and expanded their long-term partnership to roughly double the geographic coverage of the existing distribution partnership. The arrangement essentially involves business profile pages sold by Dex being served up in Yahoo Local search results,…

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Global Yellow Pages News Roundup

Scanning the global Yellow Pages industry for noteworthy recent developments: Yell wants its customers to share videos of the "amazing things" that they can do with its economized Yellow Pages directory. The U.K.-based company calls this reformatting of its traditional…

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Yellowbook Jumps Into Deal-a-Day Space

Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…

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Yellowbook Jumps Into Deal-a-Day Space

Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…

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Sensis Plans Harder Push into New Products

The Australian directories company Sensis has released its full 2010 financial year results (ending June 30) and the results show the company is resilient, though print revenues are clearly coming under increasing pressure. The company generated A$2.1 billion in revenue…

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Global Yellow Pages News Roundup

Here is a summary of recent, noteworthy developments in the global Yellow Pages space: Following an industry trend, U.K.-based Yell has begun distribution of a truncated Yellow Pages directory in a three-pronged effort to save paper, reduce waste and meet…

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Yell Launches Targeted Facebook Ads

The U.K.-based publisher Yell today announced it offers advertisers the ability to run targeted ads on Facebook as part of its NetReach ad syndication product, which features about 70 U.K. sites. Facebook is a significant addition to the network, with…

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Global Yellow Pages News Roundup

Here are some recent items of note that we've come across in the Global Yellow Pages space: BIA/Kelsey has released its Global Yellow Pages forecast, which calls for continued declines in print, offset largely by digital growth boosted by an expanding…

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