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DirectWest to Jump Into Group Buying With VendAsta

By: 22 September 2010

ScreenHunter_02 Sep. 22 14.54

The Canadian publisher DirectWest has teamed up with VendAsta to enter the hot group buying space. The new service will be called Mysaskdeals, and it is reportedly the first of its kind in Saskatchewan.

“We are very excited about this new offering,” said Gord Farmer, DirectWest president and CEO. “For more than 50 years, DirectWest has been bringing buyers and sellers together by way of the SaskTel Phonebook and now we’ve taken it a step further by helping buyers obtain incredible deals and helping sellers obtain volume sales. It’s a win-win situation.”

Group buying or deal-a-day services (Groupon being the best known example) typically operate with a business offering a deal (e.g., 50 percent off a pedicure) and that deal kicks in when a minimum number of consumers agree to the deal, for which the consumer prepays. Most deal-a-day services take a commission on the deals in the 50 percent range. Businesses often treat the group deals as loss leaders to bring customers into their establishments with the hope that most consumers will buy more than the discounted offer.

Mysaskdeals hasn’t launched yet. Typically, these services accumulated consumers who sign up to receive offers, then when there are enough consumers in the cue to accept offers from local businesses, the service is turned on.

DirectWest is the main directory publisher in Saskatchewan. Its rival Yellow Pages Group, which is the leading publisher everywhere else in Canada, has also gotten into the deal-a-day space with its Red Flag Deals acquisition. South of the border, Yellowbook has entered group buying with its Weforia product, which is powered by Nimble Commerce. Weforia went live last week in Phoenix, Arizona.

Deal a day is seen by directory publishers as a good add-on to their product portfolio, particularly as it gives them an attractive offer for customers that might not otherwise be interested in Yellow Pages, notably retailers.

Here is a promotional video for the new service:


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3 Comments

3 Comments »

  • Nora said:

    Group buying and daily deals are both great ways to save money on the purchases and services you need to buy. Using sites like these to your advantage can help you keep some extra money in your pocket!

    A great site to use to help you save by using this daily deal offers is http://www.dailydealpool.com. This is a site that will compile a list of the best deals and sales in your area and email them to you daily, ensuring you won’t miss out on a great buy. Use this site to keep up on the best coupons and group buying offers!

  • Joan T said:

    Group buying has been a trend nowadays. If you want to see and view a variety of deal sites listed in one website, just visit http://www.GroupBuyUnited.com and save some time looking for affordable deals.

  • Bill said:

    Most group buying sites follow very similar business models. But there is a new site http://BeeGrove.com that allow buyers create their own deals and form their own buying groups. As the buying groups grow larger, they naturally attracts sellers. Buyers don’t have to wait for sellers to offer deals.

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