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TKG Data and Analysis: A Weekly Recap

Here are the highlights from the TKG blog this week, in case you missed any posts. Click below to read each post in full. Regulators Approve Netherlands Directory Consolidation The Dutch competition authorities today approved the planned merger between the…

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Regulators Approve Netherlands Directory Consolidation

The Dutch competition authorities today approved the planned merger between the Netherlands operations of Truvo (Gouden Gids) and European Directories (DeTelefoongids). This approval clears the way for the merger to move ahead. According to an announcement from Howrey LLP, the firm that represented…

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Canada’s YPG now Coast to Coast

  With the recent acquisition of Get It Pages in Saskatchewan, Yellow Pages Group in Canada has now consolidated a national footprint in Canada. According to the New Brunswick Business Journal, Get It Pages publishes directories in the regions of…

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StudioNow Receives Another $2 Million

In what amounts to another vote of confidence from business and financial communities for self-serve video ad production, StudioNow has received $2.38 million in private equity. Funding came from existing investor Claritas Capital plus Clayton Associates. This adds to the…

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End-of-Summer Reading: ‘Schulz and Peanuts’

Comic strips such as Popeye, Terry and the Pirates, and Blondie marked the rise of the newspaper as entertainment in the early part of the 20th century, and the top comic strip artists prospered greatly, some earning the equivalent of…

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YPG-NZ Brings Home a Winner

   As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported…

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LA Times Unit Seeks Share of Real Estate Transactions

Real estate advertising revenues will give way to transaction revenues, at least in SoCal, as the Los Angeles Times Media Group teams with several partners to launch Zetabid, a new site that will display and auction foreclosed homes and other…

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Vertical Slowdown? Teresa Lawlor Discusses Challenges

The development of verticals is an obvious growth strategy for newspapers, Yellow Pages, search engines and as standalones. The Kelsey Group projects that verticals and classifieds will make up 25 percent of interactive local revenues by 2012. But nothing happens…

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Local Video Gets Play at SES San Jose

Today at SES Steve Espinosa, director of product development for eLocal Listing, stressed the importance of video to gain better search rankings and conversions in local search results. Specifically, SMB videos on eLocal Listing have seen a 3.34 X increase…

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Talking Local at SES San Jose

At a pair of TKG-run sessions at SES San Jose, the value of good local data was a pervasive theme. This relates to the ongoing online-offline challenge in local media and search. The problem basically comes down to the inability…

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Google’s IYP Traffic Scores Add to Ranking Confusion

IBegin head Ahmed Farooq is shaking things up by publicizing Google’s take on top IYPs. Per Google’s methodology, Citysearch leads the way with 7.4 million uniques and a 3.2 percent reach. It beats Yellowpages.com with 6.8 million uniques, and Superpages.com…

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Zillow Changes Self-Serve Ad Platform

Since launching self-service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to-buy, one-price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to…

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