TKG Data and Analysis: A Weekly Recap

Here are the highlights from the TKG blog this week, in case you missed any posts. Click below to read each post in full. Regulators Approve Netherlands Directory Consolidation The Dutch competition authorities today approved the planned merger between the…

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Canada’s YPG now Coast to Coast

  With the recent acquisition of Get It Pages in Saskatchewan, Yellow Pages Group in Canada has now consolidated a national footprint in Canada. According to the New Brunswick Business Journal, Get It Pages publishes directories in the regions of…

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StudioNow Receives Another $2 Million

In what amounts to another vote of confidence from business and financial communities for self-serve video ad production, StudioNow has received $2.38 million in private equity. Funding came from existing investor Claritas Capital plus Clayton Associates. This adds to the…

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YPG-NZ Brings Home a Winner

   As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported…

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Local Video Gets Play at SES San Jose

Today at SES Steve Espinosa, director of product development for eLocal Listing, stressed the importance of video to gain better search rankings and conversions in local search results. Specifically, SMB videos on eLocal Listing have seen a 3.34 X increase…

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Talking Local at SES San Jose

At a pair of TKG-run sessions at SES San Jose, the value of good local data was a pervasive theme. This relates to the ongoing online-offline challenge in local media and search. The problem basically comes down to the inability…

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Zillow Changes Self-Serve Ad Platform

Since launching self-service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to-buy, one-price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to…

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