SMB Digital 2012: Performance Marketing

Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…

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SMB Digital 2012: Gail Goodman

Constant Contact CEO  and "Engagement Marketing" author Gail Goodman made a pretty direct pitch to those attending SMB Digital Marketing to partner with her company to build out a social contact management system, which she describes as the "rich social…

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