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750 Newspapers Working With Google on Print Ads Program

Google’s Print Ads program, which sells contextual display space in print newspapers, is now working with 750 newspapers, according to Stephanie Davis, Print Ads head of publisher development. Davis was speaking on a panel at this week’s NAA Marketing conference…

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Yelp Gets a Boost

Yelp! has announced that it got $15 million in a fourth round of funding led by DAG and existing investors. The company also sent some growth metrics: October '07 -- 5M Unique Visitors December '07 -- 6M UVs January '08…

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Sensis Shows Signs of Print Turnaround

Sensis, Australia's largest directory publisher, recently released first-half results from its 2007-2008 financial year (ending June 30), which show solid growth of its print products. White Pages in particular grew 9.9 percent in the first half, an improvement over its 8.1…

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Can Print Yellow Pages Publishers Turn Digital?

Nearly 100 executives in The Kelsey Group community participated in a half-day session that we hosted in London titled Local Online Media. The panel I moderated was "The Financial Future of Directories and Local Search in Europe." The panelists were…

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Online Video Boom Carries On

ComScore Video Metrix announced today that December saw 10 billion online video views -- the largest number to date. There were meanwhile 141 million total unique users to video sites. Google sites led in both categories. This general trend has…

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YPG Fills a Gap With Acquisition

Yellow Pages Group in Canada made another small step toward complete coverage of the Canadian directory market by acquiring the directory business from TBayTel, a leading telecommunications company in Thunder Bay and Northern Ontario. This means YPG will now be…

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Local.com Boosts Local Sales Staff

Local.com, which has previously relied on third-party sales, is going direct in a big way. The company has outsourced contracts for 50 salespeople, up from 10. “We plan to ramp sales staff to several hundred this year,” says CEO Heath…

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