Using Marketing Automation To Sell To SMBs (video)

Using Marketing Automation to Sell to SMBs (video)

As SMBs increase digital marketing spend, agencies that target them with marketing automation can gain a competitive edge. This was the focus of a recent BIA/Kelsey webcast (and companion white paper) co-hosted by Vendasta. But more important than the "why?" is the "how?".  Addressing…

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Vantage Points: The New Personalization For Brands

Vantage Points: The New Personalization for Brands

This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…

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The Local, On-Demand Economy In 10 Minutes

The Local, On-Demand Economy in 10 Minutes

BIA/Kelsey NOW | Seattle, our second local, on-demand economy (LODE) conference, kicked off last Thursday with a short explanation of the emerging technical, design, demographic and work arrangements that are reshaping local markets. Senior analyst for LODE Mitch Ratcliffe set…

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Vantage Points: The SMB Churn Story

Vantage Points: The SMB Churn Story

This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey.   The SMB Churn…

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Programmatic  Comes To Local TV In 2016

Programmatic Comes to Local TV in 2016

The elements of programmatic TV advertising are coming together for those in the local broadcast and cable television space. BIA/Kelsey conducted a complimentary webinar on this topic, now available on on demand with the accompanying slides. For this webinar, we assembled…

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The Continued March Of Web Hosting 2.0

The Continued March of Web Hosting 2.0

Web hosting has transformed over the past few years. With domain and website creation, there's lots of room for integration with marketing and SMB services (social, search, CRM etc.). The one-stop-shop is also appealing to time-starved and simplicity-oriented SMBs. GoDaddy…

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Avvo Intros Flat-fee On-demand Legal Services

Avvo intros flat-fee on-demand legal services

The lawyer store is open. Avvo, the Seattle-based legal directory, education and referral network, today introduced Avvo Legal Services, a flat-fee lawyer-on-demand service for prices ranging from $35 for 15 minutes of consultation to $149 for legal document reviews. More complex services, such end-to-end support of a a U.S. citizenship application are also available for higher fixed fees.

The new service provides a live connection with a lawyer specializing in the client’s problem in the client’s jurisdiction within 15 minutes,

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New Telmetrics CEO Looking Beyond Feature Wars

New Telmetrics CEO Looking Beyond Feature Wars

Telmetrics new President and CEO Andrew Osmak wants to avoid engaging in the "feature wars" he sees taking place among the many competitors in the call measurement space. Osmak, who took over in January, would rather use Telmetrics' assets to drive measurement solutions once reserved…

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