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Examining TV Spot Sales Automation Initiatives

BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…

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Professional Services Are All About Targeting

Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with disruptors from technology to customer…

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