Month: November 2016
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What Do SMBs Want in 2017?
In the spirit of the holidays and gift lists, BIA/Kelsey offers up our 2nd annual Holiday Wish List for SMBs. So what products and services are small and medium businesses most interested in adding to their marketing activities in 2017? In Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), we asked small businesses about their marketing…
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U.S. Mobile Ad Revenues to Reach $72B by 2021: A White Paper Preview
BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017, and we are currently in post-production stages. To provide a sneak peek, below is its executive summary. Stay tuned for more and email mbolandATbiakelsey.com if…
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SMB Data Point of the Week: 77.6% of Small Businesses Use Social Media for Marketing
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last year) say they use social media to promote their businesses. “SMBs are sophisticated in their use…
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Why Local Markets Are Best Positioned for Growth
“Industry consolidation has mitigated local market analysis and study,” BIA/Kelsey’s executive-in-residence Maribeth Papuga argued in yesterday’s webinar “New Localism: Why Local Markets Are Best Positioned for Growth.” Papuga, a 25-year media, marketing and advertising veteran, was most recently EVP of local media investment and activation at MediaVest. Papuga observed that, “technology and data automation provide false…
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BIA/Kelsey LIVE, Episode 9: Snapchat’s IPO, Foursquare & xAd
What do Snapchat’s IPO and partnership with Foursquare mean? What will xAd do with WeatherBug, and what role will chatbots play in local commerce? These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll be live every Thursday at 10am PDT. Let us know…
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What is Call Commerce and Why is it Important? (webcast replay)
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving, tracking and optimizing voice calls as incoming business leads. And it influences $1 trillion in…
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MapQuest & BIA/Kelsey Release “Everything In Its Place: Location, Logistics and the Future of Local Competition
Tracking people and things, from products to assets necessary to customizing, delivering and supporting great local customer experience will become a critical competence for SMBs and the enterprise over the next five years. Without an underlying logistics system, supply-chain management and optimization will remain a largely manual experience. In a new sponsored research report, “Everything…
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Small Business Saturday Is Not the Only Day Consumers Shop Local
American Express is in its sixth year of supporting small businesses and the local economy with Small Business Saturday. The National Federation of Independent Businesses and American Express released the fourth-annual Small Business Saturday Consumer Insights Survey. In it they found that supporting local small businesses continues to be top of mind for 77% shoppers nationwide.…
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BIA/Kelsey Bytes: ‘Big Voice’ is the Next Big Data
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here, and we’re holding a live webcast next Wednesday to unpack the report’s findings. ‘Big Voice’ Speaking of…
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SMB Data Point of the Week: SMBs That Use Co-Op Funds Only Spend 25% on Digital
According to data from Wave 20 (Q3/2016) of BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses (SMBs), about 15% of the 1,000 SMBs surveyed reported using funds from a co-op program, down slightly from 18% in Wave 19 (Q3/2015). 25% of SMBs using co-op funds say that they get at least half of their ad budget…
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Five Burning Questions for Call Intelligence (webcast)
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving, tracking and optimizing voice calls as incoming business leads. And it influences $1 trillion in…
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BIA/Kelsey LIVE, Episode 8: Facebook Earnings, Uber’s Facelift & Yext Taps the Crowd
What’s behind the numbers in Facebook’s blockbuster Q3 earnings? What does Uber’s UI refresh say about its direction? And what does Yext’s API mean for the future of location data? These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll be live…
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BIA/Kelsey Bytes: Call Commerce and the Rise of the (Chat)bots
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Looking Ahead Several orbiting variables in the tech and media worlds affect and inform the…
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Consumer Recall and Lift Better with Print + Online
Pinterest is not the only place consumers go for inspiration and planning — in fact adding print to digital helps consumer recall.”Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put themselves in the picture,” according to a recent study Neuroscience May Explain Why Magazine Advertising Succeeds by MediaMax…
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BIA/Kelsey NEXT Welcomes NAB PILOT
John Clark, executive director of NAB’s PILOT initiative and BIA/Kelsey’s Rick Ducey recently shared views in a video podcast about the kinds of innovative business models and technology solutions broadcasters are pursuing to tap into the growth of digital advertising. BIA/Kelsey just released its new ad forecast number of digital ad spend of $44.2 billion targeting…