Retail beacons have gotten lots of attention and excitement over the past 24 months -- most of it pre-mature. But it's a technology that is starting to gain realistic adoption, and holds lots of promise for the perennial local challenge…
If you don't know much about the Council for Research Excellence (CRE), this is a group that deserves both more attention and support from players in the Local Commerce Universe. The CRE exists to improve audience research methodologies that are so critical…
According to BIA/Kelsey's Local Commerce Monitor (LCM), survey of small- and medium-sized businesses, the higher spending Plus Spender SMBs* had an average annual spend of $75,169 for advertising and promotion. The Plus Spenders spent an average of 17.8% of their advertising budget on…
tl;dr version: BIA/Kelsey NOW | Seattle will give you the connections and insights to build successful local, on-demand businesses. We’ll save you tens of thousands of dollars worth of time, research and undiscovered learnings one one day. Register today and save $100 with discount code “NOWMR“!
February 18th in Seattle. BIA/Kelsey will examine on-demand business models at NOW | Seattle. After the keynote, Seattle union legislation and brand sessions we announced last week, we’ll get down to business with a series of panels about the tools, strategies and partnerships that set the stage for local, on-demand success.
At BIA/Kelsey SMB in September, we zeroed in on the trend that local isn't just about advertising and marketing... it's also software that helps local businesses operate. That can include payment processing, inventory, ecommerce and of course appointment scheduling. We…
73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly…
What's to come this year in the world of mobile marketing? What's do BIA/Kelsey analysts believe are the biggest trends to watch? And what the heck is "big voice"? These are a few topics we tackled this week, aggregated into…
The internet is flooded with how-to's and "hacks" -- quick, cheap ways to get things done. For new small businesses with limited resources, it's essential to quickly get customers through the purchase funnel to survive. CenturyLink's recent infographic, "How to Launch a…
What are the biggest forces in location-based technology and media? And where are they moving next? Given that this was the underlying theme of BIA/Kelsey NEXT, we decided to end the show with an analyst lightning round to summarize key takeaways. And…
Our second Local On-Demand Economy Conference, NOW | Seattle, will take place on February 18, 2016. Join us to for an action-packed one-day event. Register today with the discount code “NOWMR” to save $100 on the $595 admission price.
What’s NOW? To start it all off, get an on-demand view of the emerging world of virtual reality, Internet of Things, voice interfaces, and concierge business models from Rackspace futurist Robert Scoble. We’ll also discuss:
At the end of 2015, we released our annual analyst predictions for the coming year. In addition to the full report, we also gave a sneak peek of the top ten predictions from across BIA/Kelsey coverage areas. And we got the…
SMBs are a diverse group, ranging from one person operations with almost no advertising budget to those with 99 employees and tens of thousands of dollars to spend on advertising. In our ongoing Local Commerce Monitor survey, when we look at…
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click -- influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser…
I've always said that the next big horizon's in local will be retail inventory data. We've seen lots of development in this area from players like Retailigence, which obtain reliable data from throughout the retail supply chain. One challenge has always been…
What's the forecast in brand-to-local marketing? What's the latest in call commerce? and what are millennials up to? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter. Click the image below to read…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…
Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19. Some prime examples include: In store beacons 10% of Mobile SMBs…
BIA/Kelsey's latest forecast projects total U.S. advertising targeting local audiences will exceed $146B. Over 40% of this total will be spent by national brands to localize their campaigns. We predict this will grow at a 4.6% CAGR from $61.2B in 2016 to $73.2B by…
In 2016, we're doing lots of new things with content, including blogging, analyst briefs, and our newsletter. As part of that, we're elevating our Vantage Points program for submitted columns from thought leaders in local. If you have insights, tactical advice or…
The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and business…
