Global Yellow Pages Blog
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018,…
Advertisers in BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses that use directories (including Internet and Print Yellow Pages) spent more on advertising overall than those advertisers who don't use directories. The average annual ad spend for Core* directory…
GotU, recently on stage at our ENGAGE conference talking about the shift from traditional digital models to results-oriented models, has just won a Gold Stevie® Award. The win recognized their customer-centric local Facebook advertising technology in the New Marketing Solution category. What is driving…
AirBnB, the home and apartment on-demand rental service, said yesterday it will lead a $13 million investment in Resy, a New York-based restaurant reservation service founded by entrpreneurs Gary Vaynerchuk, Ben Leventhal and Michael Montero. All have deep online marketing…
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and digital -- roughly the…
The Berry Company has followed the footsteps of many of its peers in the Global Yellow Pages industry and has changed its name -- seeking a new identify that is relevant today and reflects how the company has changed. Berry…
YP continues its push to integrate content from popular consumer application, this week announcing a deal to include many of Groupon's active deals in search results on YP.com and the YPmobile app. Chicago-based Groupon has about 450,000 active deals. YP…
When John Allan took the helm at Sensis in 2012, he inherited a print-focused, sales-driven directory organization that still rewarded its top sales performers with an annual international reward trip that cost the company millions of dollars, even in years…
Next week at BIA/Kelsey's ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU's case study. GotU is a white label digital advertising platform operated by…
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social media(1)…
John Allan was brought on to reform the Australian directory company Sensis into a business that could survive in a future that demands nimbleness and efficiency across the enterprise but particularly in the sales organization. Directory sales organizations were always seen as a great asset. Countless solutions providers…
Jeff Biesman knows it sounds cliche, but local companies still don't do it: "Have the local business owner's interests at heart." As VP of Customer Marketing and Acquisition at YP, he has perhaps more perspective than anyone in local about selling…
YP, despite the Yellow Pages heritage still evident in its name, now regards itself as being in the same competitive set as large audience generators like Facebook and Google. David Lebow, YP's chief revenue office made this point during a…
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company's pursuing opportunities in local online commerce. But for a legacy…
Last week Yellow Pages Canada made an acquisition that will ultimately position it to drive programmatic buying down to the local/SMB level. The company acquired JUICE Mobile, a Toronto-based ad technology firm with 2015 revenues of C$25 million. According to…
Microsoft has named hibu to its recently announced Bing Elite SMB Partner program. The move signals Microsoft's seriousness in trying to challenge Google's dominance in local seach through its Preferred SMB Partner program, which boasts 3o resellers, including hibu, YP, Dex…
Hibu announced today that it has joined the Yahoo Preferred Partner Program. What this means is hibu will be integrated into Gemini, Yahoo's native and mobile search advertising platform, which is launched in February 2014. “We’re delighted to be recognized as…
Search marketing has become mainstream. This has created more competition, which is a double edged sword: crowded bid marketplaces make it harder for SMBs to rank... but it also motivates evolved SEM tactics. This is according to BIA/Kelsey Senior Director, Industry…
The trend of print directory ad dollars shifting to digital continues, according to findings from BIA/Kelsey's Local Commerce Monitor (LCM 18) upcoming look at SMBs who use directories for advertising and promotion. In LCM Wave 18, "net decreasers" -- those planning…
YP's decision last July to create a separate business unit for its print operation fueled a great deal of speculation of what the next move would be. High on the list of possible scenarios was what happened yesterday when YP…
