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Articles in the Yellow Pages Category

Mobile, Online/Interactive, Yellow Pages »

[15 Apr 2014 | No Comment | ]

On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO aimed at cutting costs and rationalizing the product set.
Boland outlined his 2013-18 mobile advertising forecast, which …

Online/Interactive, Yellow Pages »

[9 Apr 2014 | One Comment | ]

David Eckert hasn’t let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu. Eckert, who had been serving as Hibu’s “operational” chief restructuring officer, was named CEO in March, replacing the departed Mike Pocock.
Hibu operates in the United Kingdom, Unites States, Spain and South …

Conferences, Online/Interactive, SEM, SEO, Yellow Pages »

[8 Apr 2014 | No Comment | ]

BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever.
Much has changed in the directory publishing and local search space since then. Through it all, our organizations have continued to work together in a …

Online/Interactive, Yellow Pages »

[20 Mar 2014 | One Comment | ]

Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the vast YP sales force to sell its inventory. The deal expands Yelp’s sales reach while at the same time exposing YP advertisers to Yelp’s large and engaged base of consumer traffic.
We …

Financial Results, Online/Interactive, Yellow Pages »

[13 Mar 2014 | No Comment | ]

Dex Media plans to spend 2014 moving past the integration phase that occupied much of last year, and into an execution phase focused on dialing in the right digital product set for small-business advertisers. The result should be an improving trend on digital revenue, and possibly a more stable picture on the print side.
That’s what …

Mobile, Online/Interactive, Yellow Pages »

[13 Feb 2014 | No Comment | ]

For 2013, Canada’s Yellow Media reported solid digital revenue growth and deeper penetration of its signature multimedia bundle — Yellow Pages 360°. The company is on the verge of majority digital status, with 45 percent of revenue last year from online and mobile products and services. Digital revenue grew by 10.6 percent in 2013, to …

Mobile, Online/Interactive, Yellow Pages »

[13 Feb 2014 | No Comment | ]


The French search and directory company Solocal Groupe generated 1.7 percent organic digital growth in 2013, a tepid performance driving largely by a brutal online display advertising market. Today’s 2013 earnings announcement revealed Solocal’s total group revenues fell by 5.8 percent, to 999 million euros. The company hopes to improve on that performance in 2014, …

Mobile, Online/Interactive, Yellow Pages »

[10 Feb 2014 | No Comment | ]

The Nordics search and directory company Eniro needs to grow its digital revenue by roughly 5 percent to 6 percent in order to bring its entire business back to growth. Not a bad position for a company that not so many years ago was known primarily for publishing print Yellow Pages in some of the …

Content marketing, Mobile, Online/Interactive, Social, Verticals, Video, Yellow Pages »

[22 Jan 2014 | No Comment | ]

This year will be the beginning of the end for printed Yellow Pages and the end of the beginning for native advertising. This reflects just two of the “Analyst Picks & Predictions” that BIA/Kelsey published this week.
Other 2014 analyst predictions honed in on the evolution of search and discovery, the growth of the “sharing economy” …

Content marketing, Online/Interactive, SMBs, Social, Yellow Pages »

[17 Jan 2014 | 2 Comments | ]

This year is the year of many things. The year of attribution. The year of native advertising. The year that term “SMB” loses its meaning. The year that marks the tipping point in digital transformation. It’s going to be a busy year.
Every January, BIA/Kelsey analysts apply their experience, knowledge and gut instincts to divine the …

Mergers & Acquisitions, Mobile, Online/Interactive, Yellow Pages »

[13 Jan 2014 | No Comment | ]

Local search and advertising company,YP, has announced that it has acquired Sense Networks, a mobile ad company. Sense Networks was founded in 2003 and has evolved into a data aggregator and mobile ad targeting platform. It offers real-time bidding and inventory via mobile ad exchanges. This acquisition allows for YP to target the right customer by leveraging data …

Mergers & Acquisitions, Online/Interactive, Yellow Pages »

[13 Jan 2014 | 2 Comments | ]

Australia’s leading telecom Telstra has sold off 70 percent of its directories unit Sensis to a U.S. based private equity firm for A$454 million, which works out to a valuation of A$649 million (US$591 million). There was speculation in the Australian press in recent days that the deal could go for as much as A$3 …

Forecasts, Online/Interactive, Yellow Pages »

[19 Nov 2013 | No Comment | ]

A key transitional milestone for the U.S. Yellow Pages industry — becoming a majority digital business — is about two years away, according to an updated BIA/Kelsey forecast released today.
The forecast, which builds on the 2012-17 forecast released in April, projects the U.S. Yellow Pages industry will cross over into majority digital status in 2016, …

Online/Interactive, Yellow Pages »

[21 Oct 2013 | No Comment | ]

Canada’s Yellow Media has named Solocal executive Julien Billot as its new president & CEO. Longtime CEO Mark Tellier departed in August and was replaced temporarily by company chairman Robert McLellan. Billot is expected to take the helm at YPG on January 1.
Billot joined the French search and directory company Solocal (formerly PagesJaunes) in 2009 …

Financial Results, Online/Interactive, Yellow Pages »

[17 Oct 2013 | No Comment | ]

Hibu will go through a leadership shake up early next year, an aftermath of the recent takeover of the company by lenders.
Today we learned that Hibu Chairman Bob Wigley will leave the board, to be replace by Alfred Mockett, who recently left as CEO of Dex One following that company’s merger with Super Media. Hibu …

Forecasts, SMBs, Traditional Media, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print »

[26 Sep 2013 | No Comment | ]

Print Yellow Pages was (just barely) on top in the General Services advertising category in 2012, generating almost $3.8 billion from this vertical. General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific and technical services. General Services’ $3.8 billion in advertising represents nearly 70% of Print Yellow …

Conferences, SMB Digital Marketing, Yellow Pages »

[16 Sep 2013 | No Comment | ]

CTOs are having the most interesting conversations at legacy media companies – or at least, that would be the conclusion of a stimulating dialog that took place last week at Leading in Local: SMB Digital Marketing between BIA/Kelsey’s Charles Laughlin, Warren Kay, YP CTO Darren Clark and YPG CTO Paul Ryan. Why? That’s where the reality …

Online/Interactive, Yellow Pages »

[15 Aug 2013 | 2 Comments | ]

Seat Pagine Gialle, the troubled Italian search and directory company, placed its UK subsidiary Thomson Local into “administration” yesterday (the UK equivalent of receivership). Thomson immediately dismissed its field sales team in summary fashion. The company appeared poised for liquidation, but today, a newly formed company called Corporate Media Partners acquired Thomson and appears to …

Mobile, Online/Interactive, Yellow Pages »

[12 Aug 2013 | No Comment | ]

Last week, outgoing Yellow Media CEO Marc Tellier presided over his final earnings call and ended the call with a recitation of his accomplishments during his 12 years at the company’s helm. Tellier leaves his post this week, with no successor yet named. On the call Tellier said only that a search committee was in …

Online/Interactive, Yellow Pages »

[25 Jul 2013 | No Comment | ]

Lenders are taking control of the UK-based directory company Hibu and converting much of its GBP2.3 billion in debt into equity. This action wasn’t unexpected. A series of debt restructurings failed to buy Hibu enough runway to transform the business into a sustainable local digital media and services provider. The move will take Hibu off …