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Articles in the Yellow Pages Category

Mobile, Online/Interactive, Yellow Pages »

[31 Jul 2014 | No Comment | ]

The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad revenue of nearly $1 billion in 2013.
“In a rapidly changing digital landscape, we’re proud of …

Mobile, Online/Interactive, Yellow Pages »

[16 Jul 2014 | One Comment | ]

The Swedish search company Eniro has replaced the management of its Swedish online property following a “disappointing” second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today’s earnings call. The biggest outcome of the weak quarter was to shave about SEK100 million off of Eniro’s full year 2014 …

Mobile, Online/Interactive, Social, Yellow Pages »

[8 Jul 2014 | No Comment | ]

YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media.
Mybook is a tool that allows users to organize local business information into customized categories like “Date Night,” “Home Improvement” or “Vacation Ideas.” Mybook …

Online/Interactive, Yellow Pages »

[17 Jun 2014 | No Comment | ]

The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard.
Hibu has been undergoing substantial change recently. Last year, lenders took control of the company, removed its CEO Mike Pocock, and sent …

Online/Interactive, Yellow Pages »

[3 Jun 2014 | No Comment | ]

The term “Yellow Pages” isn’t tossed around in the advertising world the way it used to be. The local conversation has shifted to online, social and mobile advertising. Yet according to BIA/Kelsey’s Local Commerce Monitor, 29.8 percent of SMBs still purchase print directory advertising.
The LCM data shows that advertisers with bigger budgets tend to be …

Conferences, Online/Interactive, Yellow Pages »

[28 Apr 2014 | No Comment | ]


The Local Search Association has done a pretty admirable job of transforming itself from a print-centric Yellow Pages trade group into one that is supporting a much broader and more robust local online advertising industry.
The association has moved beyond the cosmetic name change (it used to be the Yellow Pages Publishers Association) to launch initiatives …

Analyst Roundtables, Mobile, Online/Interactive, Yellow Pages »

[15 Apr 2014 | One Comment | ]

On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO aimed at cutting costs and rationalizing the product set.
Boland outlined his 2013-18 mobile advertising forecast, which …

Online/Interactive, Yellow Pages »

[9 Apr 2014 | 2 Comments | ]

David Eckert hasn’t let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu. Eckert, who had been serving as Hibu’s “operational” chief restructuring officer, was named CEO in March, replacing the departed Mike Pocock.
Hibu operates in the United Kingdom, Unites States, Spain and South …

Conferences, Online/Interactive, SEM, SEO, Yellow Pages »

[8 Apr 2014 | No Comment | ]

BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever.
Much has changed in the directory publishing and local search space since then. Through it all, our organizations have continued to work together in a …

Online/Interactive, Yellow Pages »

[20 Mar 2014 | One Comment | ]

Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the vast YP sales force to sell its inventory. The deal expands Yelp’s sales reach while at the same time exposing YP advertisers to Yelp’s large and engaged base of consumer traffic.
We …

Financial Results, Online/Interactive, Yellow Pages »

[13 Mar 2014 | One Comment | ]

Dex Media plans to spend 2014 moving past the integration phase that occupied much of last year, and into an execution phase focused on dialing in the right digital product set for small-business advertisers. The result should be an improving trend on digital revenue, and possibly a more stable picture on the print side.
That’s what …

Mobile, Online/Interactive, Yellow Pages »

[13 Feb 2014 | No Comment | ]

For 2013, Canada’s Yellow Media reported solid digital revenue growth and deeper penetration of its signature multimedia bundle — Yellow Pages 360°. The company is on the verge of majority digital status, with 45 percent of revenue last year from online and mobile products and services. Digital revenue grew by 10.6 percent in 2013, to …

Mobile, Online/Interactive, Yellow Pages »

[13 Feb 2014 | No Comment | ]


The French search and directory company Solocal Groupe generated 1.7 percent organic digital growth in 2013, a tepid performance driving largely by a brutal online display advertising market. Today’s 2013 earnings announcement revealed Solocal’s total group revenues fell by 5.8 percent, to 999 million euros. The company hopes to improve on that performance in 2014, …

Mobile, Online/Interactive, Yellow Pages »

[10 Feb 2014 | No Comment | ]

The Nordics search and directory company Eniro needs to grow its digital revenue by roughly 5 percent to 6 percent in order to bring its entire business back to growth. Not a bad position for a company that not so many years ago was known primarily for publishing print Yellow Pages in some of the …

Content marketing, Mobile, Online/Interactive, Social, Verticals, Video, Yellow Pages »

[22 Jan 2014 | No Comment | ]

This year will be the beginning of the end for printed Yellow Pages and the end of the beginning for native advertising. This reflects just two of the “Analyst Picks & Predictions” that BIA/Kelsey published this week.
Other 2014 analyst predictions honed in on the evolution of search and discovery, the growth of the “sharing economy” …

Content marketing, Online/Interactive, SMBs, Social, Yellow Pages »

[17 Jan 2014 | 2 Comments | ]

This year is the year of many things. The year of attribution. The year of native advertising. The year that term “SMB” loses its meaning. The year that marks the tipping point in digital transformation. It’s going to be a busy year.
Every January, BIA/Kelsey analysts apply their experience, knowledge and gut instincts to divine the …

Mergers & Acquisitions, Mobile, Online/Interactive, Yellow Pages »

[13 Jan 2014 | No Comment | ]

Local search and advertising company,YP, has announced that it has acquired Sense Networks, a mobile ad company. Sense Networks was founded in 2003 and has evolved into a data aggregator and mobile ad targeting platform. It offers real-time bidding and inventory via mobile ad exchanges. This acquisition allows for YP to target the right customer by leveraging data …

Mergers & Acquisitions, Online/Interactive, Yellow Pages »

[13 Jan 2014 | 2 Comments | ]

Australia’s leading telecom Telstra has sold off 70 percent of its directories unit Sensis to a U.S. based private equity firm for A$454 million, which works out to a valuation of A$649 million (US$591 million). There was speculation in the Australian press in recent days that the deal could go for as much as A$3 …

Forecasts, Online/Interactive, Yellow Pages »

[19 Nov 2013 | No Comment | ]

A key transitional milestone for the U.S. Yellow Pages industry — becoming a majority digital business — is about two years away, according to an updated BIA/Kelsey forecast released today.
The forecast, which builds on the 2012-17 forecast released in April, projects the U.S. Yellow Pages industry will cross over into majority digital status in 2016, …

Online/Interactive, Yellow Pages »

[21 Oct 2013 | No Comment | ]

Canada’s Yellow Media has named Solocal executive Julien Billot as its new president & CEO. Longtime CEO Mark Tellier departed in August and was replaced temporarily by company chairman Robert McLellan. Billot is expected to take the helm at YPG on January 1.
Billot joined the French search and directory company Solocal (formerly PagesJaunes) in 2009 …