How big can the Local On-Demand Economy get? We'll be examining this question in several blog posts this week as we prepare for BIA/Kelsey NOW, which happens June 12th at the Mission Bay Conference Center in San Francisco. Use the…
What's the state of the art in local ad attribution? Are "shopper" publications dead? And what does Mary Meeker have to say about the on-demand economy? These are a few topics we tackled over the last week, aggregated into the…
Ad attribution is one of the most challenging analytic problems in marketing today. Who saw which ads, and what purchases resulted? It's a sticky challenge, especially in an increasingly multi-screen world. As a result, many advertisers use simplified models for…
Flexibility and other attributes of on-demand work are tailor made for millennials. This was affirmed today by Mary Meeker's annual "data dump" at the Code Conference. We argued a similar point in our report on the local on-demand economy (LODE):…
Though localized mobile marketing has been a topic with a certain degree of sex appeal over the past few years, most of it is decidedly unsexy. There's lots of nuts & bolts tactics for things like multi-location landing page strategies…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in…
Is there life left in local, broadsheet "shopper" publications that highlight home and trade businesses and things for sale? Not according to OpenGate, a $3 Billion LBO firm that abruptly laid off workers for Pennysaver USA, the industry's largest company,…
If you follow BIA/Kelsey's Local Commerce Monitor, you know that email consistently ranks high for SMB marketing. This spans across business verticals, size, and other firmographics. But there's still a gap: most SMBs' email marketing tactics are fairly basic. They…
How is Facebook reinforcing its position in local? What are the business opportunities still left to come in the Local on-Demand Economy (LODE)? And what were the best things we saw at ad:tech? These are a few topics we tackled…
Gone are the days of Page "likes" as a focal point for Facebook. It's all about building a marketing and commerce platform. This according to Facebook SMB director Jon Czaja, whom we invited to BIA/Kelsey NATIONAL to characterize Facebook's stance on…
Omnichannel advertising is NOT the same thing as a bunch of point solutions across different media. Yet, it's often mistaken as such. True omnichannel advertising consists of highly coordinated campaigns across multiple media and platforms, and is designed to deliver…
What is "programmatic" advertising? It depends on whom you ask. In an interview with BIA/Kelsey Managing Director Rick Ducey, John McIntyre, Founder & CEO, Sightly said: "Programmatic buying, in its most simple form, is the automated real-time bidding and purchasing…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in…
Content and intelligence drive results in social media marketing according to SOCi founder and CEO Afif Khoury. He presented findings during a segment on social media at BIA/Kelsey NATIONAL (video below). This takes form in an actionable six-step process. Social…
What does Google's shifting search volume signal for the future of search? What does the Local on-Demand Economy (LODE) mean for local media companies? And why is Verizon's acquiring AOL? These are a few topics we tackled over the last…
Google has made lots of waves in tech and media worlds with last week's revelation that mobile search volume now outweighs desktop. That goes for several developed markets including the U.S. This follows recent LSA data that show mobile has…
SMBs in the entertainment vertical love video advertising. We're talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they're big fans of online video, particularly website and YouTube videos. They're also big on cable…
Wearables, smart homes and trying not to be creepy... these were the topics of a fireside chat with PwC's Daniel Eckert. Stepping back from the day-to-day tactics of local content and ad delivery, we invited the big thinker to BIA/Kelsey…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in…
Verizon's announcement today that it will buy AOL for $4.4 billion is a bid to get beyond dumb pipes and airwaves to get deeply into mobile and video. By doing so, Verizon, a $200 Billion company, hopes to play on…
