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New Kid on the Block for Canada Local Search

New Canadian local search destination Weblocal.ca has launched. The site is the product of a partnership between Canadian publisher Transcontinental and social/local pure play YellowBot (see profile). The site is one of Transcon's first moves into online local search. As…

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‘Local Mobile’ Heats Up: A Look at Verve Wireless

Local publishers, seeing the boom in text messaging and the Web surfing capabilities of the iPhone, are taking mobile more seriously as a channel for their content and advertising. Clearly, the mobile opportunity for local publishers has now gone beyond…

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Blyk’s Deep Opt-In Mobile Model

Today at the Canadian Marketing Association’s Digital Digital Marketing Conference, there was quite a bit of buzz around Blyk, a Finnish mobile phone company with an interesting hybrid model for distribution. Blyk is a free mobile operator targeting young people…

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Local ‘Green’ Sites: Just Getting Up to Speed

When we think of emerging local verticals, “green” is one of the most promising, as environmental concerns have pushed up the interest of consumers in having safe, healthy products that have minimal impact on the environment. MSN, Yahoo, Hearst and The Washington Post…

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Vast.com Adds Performance-Based Marketing to Classifieds

Are classifieds fated, by definition, to be "dumb" all-you-can-eat listings? Or can certain categories be remade as performance-based listings a la Google that bring best matches to the top, offering higher revenue in return for a better match and conversion? That's…

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Hulu Turns 1

I didn't realize when I declared my scientific experiment to go on an all-Hulu diet this week that the site turns 1 today. It seems like yesterday that the site launched as a joint venture between News Corp. and NBC Universal…

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When Will RSS Get Some Love?

Over at the BIA Perspectives blog, Terence Thomas examines RSS adoption. It's an important time to take a look at RSS, as more readers flock online to get their news and as more consumers adopt a mind-set of empowerment for…

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Broadband Providers, SMBLive Team for Merchant Profiles, Services

Broadband providers, especially those formerly associated with telco Yellow Pages, are trying to get back in the game of providing marketing services for small businesses. They’re looking to provide Web 2.0 directory-like profiles and search engine marketing services for small…

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TKG Data and Analysis: A Weekly Recap

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Who Is Responsible for Yellow Pages' Current Woes? Jim Hail, president and chief operating officer of Hagadone…

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American Classifieds Adds WebVisible’s Search Solutions

Are the small-business “home and trade service” advertisers that populate PennySaver and American Classifieds a good bet to buy search packages? That’s the question being posed by American Classifieds, the second-largest classified publisher franchise with 6,000 editions. The company signed…

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Who Is Responsible for Yellow Pages’ Current Woes?

Jim Hail, president and chief operating officer of Hagadone Directories and chairman of the Association of Directory Publishers, outlined what he believes has been a systematic decline in the brand value of the Yellow Pages at this year’s ADP Mid-Year Convention in…

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Yellow Pages ‘Paper Termites’ Are Winning

In an opening session of the Association of Directory Publishers' 2008 Mid-Year Convention in San Antonio, YP Talk Publisher Ken Clark gave a close-up view of how negative PR in print and online is eroding the perception of the Yellow Pages…

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EveryZing: A Better Mousetrap for Video Search?

EveryZing this week launched a new video player whose features carry the company's emphasis on video search engine optimization, searchability and good content indexing. Like many of the other video search companies that employ a combination of video indexing technologies,…

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