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Next Steps for Groupon as Andrew Mason Departs

It was just a matter of "when," but Groupon has finally relieved Andrew Mason of his CEO duties after a quarter in which Groupon widely missed its mark because of its very high expenses and serious international issues, despite growing…

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Importance of National Advertisers in Local Media Markets

In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…

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Living Social Wins a $110 Million Lifeline

Living Social has won a lifeline from some of its existing investors today with a new infusion of $110 Million. The new cash lets the #2 deals company, which has been 31 percent owned by Amazon, proceed after sustaining very…

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The Path to Purchase Crosses the Pond

Over the past six months, we've covered the handful of installations from the Path to Purchase study co-produced by Telmetrics, xAd and Nielsen. --Telmetrics/xAd Mobile Local Data, Take 3: Restaurants --Telmetrics and xAd Release Second Wave of “Path to Purchase” Study…

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PagesJaunes is now Solocal

The French search and directory company PagesJaunes Groupe has launched a new corporate brand along with its 2012 earnings announcement. The company is now called Solocal Group, an obvious play on SoLoMo (social, local, mobile). The new corporate brand coincides…

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Ethan Anderson Launches Online ‘Scheduling Supermarket’

Red Beacon founder Ethan Anderson has unveiled his latest project, MyTime, a "scheduling supermarket" that sets dynamic pricing for unfilled appointments. Online scheduling intrigues us as a gateway towards promotions and transactions, but it remains underutilized by SMBs and the…

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