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BIA Unveils Local Over-the-Top (OTT) Ad Forecast

Tracking the tremendous growth in over-the-top (OTT), I'm pleased to announce that BIA is expanding our local media forecast to include local OTT advertising. At TVB Forward 2019, we'll present our initial estimates, which show 2019 will generate $857 million…

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Vantage Points: AT&T Media Strategy 2019

In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on AT&T's media strategy and technical advancements that are having a dramatic effect on the…

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