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ShopCity Partners With Chambers of Commerce, Local Governments

The potential of working with chambers of commerce to sell online marketing accounts to local businesses is an alluring one. They potentially can provide the highest quality, best context leads for SMBs. Initial efforts to partner with chambers, however, haven’t…

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TMP/ComScore: Local Search Patterns Vary Widely

One size doesn’t fit all in local search. And there is no reason to throw out traditional media such as Yellow Pages just to become dependent on Google. In fact, every medium still has its purpose, and should be analyzed…

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Online Now Eniro’s Top Revenue Category

The Swedish directory publisher Eniro has passed a key financial milestone, according to its third-quarter and year-to-date earnings report, released this week. Through nine months of 2009, online revenues surpassed offline (print revenues), making Eniro a majority online directory business…

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Comcast Sees Digital YP Opportunity

The cable TV giant Comcast has begun offering a Yellow Pages-branded local search experience via its cable television network. Through the remote, Comcast subscribers can access local business listings through the television remote, and SMBs can have their information listed…

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Canada’s YPG Makes Big Online Moves

New Yellow Pages Group (Canada) CMO Stephane Marceau, on the job since June, is beginning to make his mark, with two big online announcements this week. The combined moves suggest YPG is stepping up its efforts to generate more traffic…

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Yell.com to Launch Microsites

Marketing Week is reporting that Yell is launching 18 vertical microsites offering deep content on a particular area, including the law, gardening, automotive, plumbing and others. The content is from a mix of Web-based sources, including how-to articles from expert…

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JD Power Roundtable: Social Media Key for Ford

All accounts from last week’s JD Power's Automotive Roundtable in Las Vegas suggest that Ford Group VP Jim Farley laid out a really compelling picture of how a major manufacturer looks at its opportunities in digital and especially social media.…

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Real-Time Search, Part II: Local

In the previous post, I promised to address the local angle of yesterday's blitz of search engine/social media deals. Many of the concepts apply to local: We've looked at a few examples in the past such as the efforts of…

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Real-Time Search: Now It’s On

Unless you've been hiding under a rock today, you've heard about the deal between Google and Twitter and that between Bing and Twitter and Facebook (I know, it's confusing). Essentially these deals boil down to Google and Bing getting access…

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