How Much do SMBs Spend Online?

The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric they reported: Three percent of their [SMBs] advertising budgets flows…

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LIL 2013: Local Liftoff Awards

This afternoon at BIA/Kelsey's Leading in Local BIA/Kelsey launched its version of the Shark Tank start up competition, the LOCAL Liftoff Awards, where three finalist companies gave a short pitch, followed by a brief grilling by celebrity judges Randy Parker, the…

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LIL 2013: The Start Up Playbook

This afternoon at BIA/Kelsey's Leading in Local, David Kidder, serial entrepreneur, angel investor and author of the "Start-up Playbook" offered some tips that separate the truly great entrepreneurs from the also-rans. Some of his advice includes: * Don't do things you…

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LIL 2013: Mobile Superforum

Today at BIA/Kelsey's Leading in Local Conference, John Busby, VP, Marchex Institute, shared some compelling data about mobile calls and conversion rates. Busby kicked off the "Mobile Superforum" that capped off a busy morning here in Boston. Busby shared that, somewhat…

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LIL 2013: The Local Stake in Native Advertising

Native advertising was on stage today at BIA/Kelsey's Leading in Local Conference. Chris Cunningham, CEO, appsavvy and Jeff Moriarty, VP Digital, The Boston Globe spoke to reimagining advertising by integrating ads and content for a seamless experience. Cunningham spoke to…

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