Skip to content

Yelp Rolls out Local Revenue Estimator

Primitive (and perhaps misleading) estimates on effective ROI have driven many local publishers up the wall. During Yelp's IPO period, one analyst suggested that it cost pizza shops almost a hundred dollars in advertising on Yelp for every pizza sold.…

Read more

How Much do SMBs Spend Online?

The recent Boston Consulting Group study done in cooperation with Yelp, raises many questions about SMB online ad spend and presence. We want to comment on the key top-level metric they reported: Three percent of their [SMBs] advertising budgets flows…

Read more

YellowMedia CEO Tellier Stepping Down

Yellow Media's longtime CEO Marc Tellier is stepping down and the company is seeking a replacement who can lead it through a full transformation to digital. Tellier has been at Yellow Media's helm since October 2001. He has agreed to stay…

Read more

LIL 2013: Social Drives New Breed of Service Leads

The old model of pay per leads that had driven the success of ServiceMagic and other home and trade oriented service companies is shifting as social media makes its impact. Speaking at Leading in Local 2013 in Boston March 19,…

Read more

LIL 2013: Local Liftoff Awards

This afternoon at BIA/Kelsey's Leading in Local BIA/Kelsey launched its version of the Shark Tank start up competition, the LOCAL Liftoff Awards, where three finalist companies gave a short pitch, followed by a brief grilling by celebrity judges Randy Parker, the…

Read more

LIL 2013: The Start Up Playbook

This afternoon at BIA/Kelsey's Leading in Local, David Kidder, serial entrepreneur, angel investor and author of the "Start-up Playbook" offered some tips that separate the truly great entrepreneurs from the also-rans. Some of his advice includes: * Don't do things you…

Read more

LIL 2013: Mobile Superforum

Today at BIA/Kelsey's Leading in Local Conference, John Busby, VP, Marchex Institute, shared some compelling data about mobile calls and conversion rates. Busby kicked off the "Mobile Superforum" that capped off a busy morning here in Boston. Busby shared that, somewhat…

Read more

LIL 2013: The Local Stake in Native Advertising

Native advertising was on stage today at BIA/Kelsey's Leading in Local Conference. Chris Cunningham, CEO, appsavvy and Jeff Moriarty, VP Digital, The Boston Globe spoke to reimagining advertising by integrating ads and content for a seamless experience. Cunningham spoke to…

Read more
Back To Top