Home » Archive

Articles in the Verticals Category

Mobile, Online/Interactive, Smartphones, SMBs, Verticals »

[22 Apr 2014 | No Comment | ]

 

Last week, Northern Virginia-based Urgent.ly closed its seed round to accelerate the model it’s building to improve roadside assistance for both customers and service providers. The company offers an HTML5 mobile app to connect both sides of the marketplace quickly and efficiently at the critical moment of need (i.e. when a driver needs a tow …

Conferences, Leading in Local: The National Impact, Verticals »

[9 Apr 2014 | No Comment | ]

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta.
We’ve put together a great list of 55 hand-picked speakers – all centered on what’s really happening in local with a special, unprecedented eye on the all important franchise and brand customer — plus a unique tour …

Coupons/Deals, E-Commerce, Financial Results, Mobile, Verticals »

[4 Apr 2014 | One Comment | ]

All eyes are on “local” this morning on Wall Street, with GrubHub‘s IPO off to a great start. The company has placed 7.4 million shares priced at $26, or $192.4 million. The shares closed at $34.
We’ve been watching GrubHub’s IPO with real interest. The Chicago-based online take out ordering company — which merged last August …

Analyst Roundtables, Newspapers, Online/Interactive, Verticals »

[18 Mar 2014 | No Comment | ]

Classified Ventures has put cars.com on the block, with a wide array of potential suitors getting ready to pony up big bucks for the No. 2 auto vertical property. And Yahoo is upping its game in search through its content deal with Yelp.
BIA/Kelsey senior analysts Peter Krasilovsky and Abid Chaudhry batted around these two hot …

Brand Marketing, Conferences, Coupons/Deals, Display Advertising, Leading in Local: The National Impact, Mobile, Social, Verticals »

[18 Mar 2014 | No Comment | ]

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.
The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores …

Mobile, Online/Interactive, Verticals »

[13 Mar 2014 | No Comment | ]

Google is testing a new advertising feature that bridges the gap between people who have visited brands’ websites via desktop with advertisements on their mobile devices, and vice-versa. This comes at a time where Desktop search in the US is poised for a significant decline this year and paid clicks on Google shift toward mobile …

Mobile, Online/Interactive, Shopping, offline, Shopping, online, Social, Traditional Media, Verticals »

[28 Feb 2014 | 3 Comments | ]

In the U.S., Hispanic consumers usage of smartphones, tablets, social networking and other forms of digital channels make this group one of today’s most engaged populations in the local shopping space.
On yesterday’s “Hispanic Consumers Buy into Digital for Local Shopping” webinar, I joined BIA/Kelsey’s chief economist, Dr. Mark Fratrik, and our head of business development …

Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals »

[25 Feb 2014 | No Comment | ]

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is “could the deal possibly be worth $19 billion?”
WhatsApp founder Jan Koum said at the Mobile World Congress in Barcelona …

Conferences, Leading in Local: The National Impact, SEM, Verticals »

[6 Feb 2014 | No Comment | ]

We’ve been tracking the transition of automotive marketing to digital for ten years or more, but have just recently seen major pickup at local dealers. There has been a definite lag at the dealer level compared to the car manufacturers.
Most local dealer efforts have relied on third party subscriptions with AutoTrader.com, Cars.com and others to …

Content marketing, Mobile, Online/Interactive, Social, Verticals, Video, Yellow Pages »

[22 Jan 2014 | No Comment | ]

This year will be the beginning of the end for printed Yellow Pages and the end of the beginning for native advertising. This reflects just two of the “Analyst Picks & Predictions” that BIA/Kelsey published this week.
Other 2014 analyst predictions honed in on the evolution of search and discovery, the growth of the “sharing economy” …

Online/Interactive, Verticals »

[13 Jan 2014 | One Comment | ]

What does a newspaper company do when it loses its affiliation with a major vertical brand? That was the question for The San Jose Mercury News and some of the other Digital First Media papers on New Years Day, when the company’s partnership with Cars.com ended.
The Digital First newspapers knew that most car dealers wouldn’t …

E-Commerce, SMBs, Verticals »

[3 Dec 2013 | One Comment | ]

ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal that would allow ClubLocal to be taken over by a “major” local entity along with a group that includes ex CEO Zorik Gordon and CSO …

Verticals »

[25 Nov 2013 | 2 Comments | ]

Craig’s List is going to begin charging used car dealers $5 for 30 day placements, beginning December 3. The new fee is the latest stage in the slow evolution of Craig’s List to a partially premium site that still offers free services to individuals while charging lower-than-market rates to commercial enterprises.
The classifieds leader, which serves …

Facebook, Google, Social, Verticals »

[19 Nov 2013 | No Comment | ]

Facebook isn’t obvious as a major competitor for auto advertising. But Google certainly watches Facebook’s every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media.
Is it paranoid? We don’t think so. The car makers are definitely focused on digital spending, but social …

Display Advertising, Forecasts, Online/Interactive, Paid Search, Reputation Management, Verticals »

[19 Nov 2013 | One Comment | ]

Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to $44.5 billion, a compound annual growth rate of 14 percent). Online/interactive - consisting of search, display …

Forecasts, Traditional Media, Verticals »

[6 Sep 2013 | No Comment | ]

The $1.8 billion of leisure/recreation advertising on Out-of-Home media was its largest vertical, representing 25% of total Out-of-Home advertising in 2012, according to BIA/Kelsey’s Media Ad View Plus. The Finance/Insurance vertical was the second highest, with 10% of total Out-of-Home advertising in 2012.
BIA/Kelsey projects Out-of-Home advertising revenue to grow from $7.3 billion in 2012 …

Forecasts, Radio, Traditional Media, Verticals »

[26 Aug 2013 | No Comment | ]

According to BIA/Kelsey’s Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television.
Unlike other media, radio advertising is quite diverse, generating 10% or more of its advertising from five different verticals. Retail (18%), …

Forecasts, Newspapers, Online/Interactive, Traditional Media, Verticals »

[21 Aug 2013 | No Comment | ]

Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey’s Media Ad View Plus.
In a previous blog post, I mentioned that newspaper was the medium of choice for real estate advertising …

Forecasts, Mobile, Newspapers, Online/Interactive, Traditional Media, Verticals »

[15 Aug 2013 | 9 Comments | ]

In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report.
2012 Real Estate Ad Spending by Media

So nearly 28% of real estate ad spending goes to newspaper and …

Television, Local, Traditional Media, Verticals »

[9 Aug 2013 | No Comment | ]

Television dominated the Government/Political/Religion (“GPR”) vertical in 2012, according to BIA/Kelsey’s Media Ad View Plus. In 2012, television’s $3.1 billion of advertising from GPR represented nearly 3/4 of total advertising for this vertical.
2012 Government/Political/Religion Ad Spending by Media

The $3.1 billion of GPR advertising represented 15% of the television media’s total ad spend in 2012, with …