The reputation management space will be yet another hot topic at DMS ’10 next week. It’s garnered a lot of press and new competitors in the past year, and as BIA/Kelsey anticipates this area to grow to roughly $3.1B in revenues by 2013, it warrants the attention.
The conference will kick off on Tuesday, Sept. 14, with a keynote address from Yext CEO Howard Lerman. Yext launched Yext Rep in May and announced a co-branded deal to offer its solution toSuperMedia advertisers in June. Lerman will likely discuss Yext Rep as well as his overall vision for how leads are driven to SMBs in the near future.
Mid-afternoon Tuesday, we’ll have a panel dedicated to the topic of reputation management with representatives from three leading reputation management players on hand: Moon Valley Software, Solfo/YellowBot.com and VendAsta. They’ll enter a discussion with BIA/Kelsey moderator Matt Booth, who will pepper them with questions about how they convince media players (i.e., directory publishers) that they need to provide their SMB advertisers with a tool to monitor, respond to and/or update their presence, reviews and performance online.
Brendan King of VendAsta will talk about its StepRep product, which has been around since 2008 and features some cool social graph tools. Emad Fanous will talk about YellowBot’s success with its Weblocal.ca rollout that occurred in March. One of the newer kids on the block is Moon Valley Software’s MyRepMan product that officially debuted in May. Pete Ryan will be on stage to talk about how MyRepMan, which MoonValley co-markets with partner Acxiom, adds functionality such as a scoring tool and syndication model (on top of basic monitoring of reviews, blogs, listings data and the like) to help track SMBs’ progress online.
These very short presentations will lead to a discussion where the tough questions about reputation management will be put to the panelists. If you’re looking for a better understanding of what rep management is, and whether it’s a genuine opportunity for companies selling marketing services to SMBs, make sure you make this 3:45 p.m. panel on Tuesday, Sept. 14.