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Marketing Drives Growth by Being Intrepreneurial

CMOs need to advocate and foster entrepreneurship inside their companies (i.e., "intrapreneurship") to win in the marketplace. The marketing function in many companies can feed the innovation engine by connecting product, sales and customer conversations together into fresh marketplace-based insights that…

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Hibu Bundles Facebook Services for SMBs

Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it's joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The company, now…

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SMBs are All About Results (video)

Traditional digital advertising models no longer work for SMBs, according to GotU's Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the lens of a social ad case…

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Tune into Manta’s Audience Extension Strategy

Joey Glowaki, VP of Sales and Business Development at Manta, developer of marketing automation tools, joined me for a conversation about "audience extension" strategies. Audience extension is a data-driven targeting technique that enables a publisher to extend the reach and…

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