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LCR Bytes: TV is Hot in Atlanta

Over-the-air television advertising revenues* in Atlanta, Georgia reached $428.3 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Atlanta television market. This $428.3 million revenue estimate is broken down by owner in the pie chart above. Cox Media Group's WSB-TV (ABC) dominates the market,…

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The Changing Face of SMBs

The National Federal of Independent Businesses (NFIB), which is known for keeping the pulse on US small businesses through their monthly small business economics trends report, offers other interesting data on small business owners. There's been a lot of mention lately…

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The ‘Old Gray Lady’ Turns to VR

When discussing early adopters in any new medium, newspapers aren't usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. "We've got just about every desk in the newsroom -- sports,…

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Women In Local Media – Nancy Shenker & SheBoom

Yesterday at BIA/Kelsey's Engage pre-conference Women Leading In Local  session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She…

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ENGAGE Sponsored Case Study: GotU

Next week at BIA/Kelsey's ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU's case study. GotU is a white label digital advertising platform operated by…

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Small Business Week – State of Small Business Marketing

Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA's infographic reports 71 percent of SMBs manage their digital marketing internally and they use 7.8 marketing channels.…

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LCR Bytes: Dallas Does Online Advertising

When it comes to online advertising, Google is on top... at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to BIA/Kelsey,…

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