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Google Buys Wildfire: Social/Loyalty Anchor?

Google is adding Wildfire to its social-oriented suite of business services, paying "about $250 Million," according to a source cited by The Wall Street Journal. The San Francisco-based company provides social media analytics for 16,000 customers, ranging from large SMBs…

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More Foursquare Monetization Rolls Out

As we may have mentioned, this will be the year that Foursquare starts to more directly monetize the local engagement on its mobile app. Just a week after its Local Updates announcement, today it goes further down the monetization path by…

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RewardLoop: SMB Loyalty Effort Focuses on POS ‘Work Around’

We’ve calculated that more than $287 Million has been invested in more than 20 transaction marketing players. The investment reflects the inherent opportunities in transaction marketing, which is a synergistic mash of loyalty programs, offers, reputation management and the "big…

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The End of Facebook Credits (and Next Steps)

What happened to the theory that Facebook Credits would become a universal virtual currency, competing against the likes of PayPal and others? Facebook very quietly closed the program down a few weeks ago, reverting to a more standard model that…

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Aisle 411 Goes National with Walgreens

Indoor mapping and navigation service Aisle411 has announced a deal with national drugstore Walgreens to map the interiors of its 7907 locations. Those of you that attended our MLM SF conference may remember the demo given by Aisle411 CEO Nathan…

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Announcing SMB Digital Marketing, Sept. 17-19, Chicago

We never get tired of saying it: SMBs represent the biggest marketing segment and the greatest opportunity in the local arena. We’ve watched the Yellow Pages evolve quickly to reflect this reality; and everyone else joining in: Groupon, Google, Facebook…

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Changing the Local Sales Conversation

The website development firm vSplash is playing in a fertile field with its Buzzboard product, a tool that enables local media salespeople to use the quality of small business digital presence as a starting point for a sales conversation. The…

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Survey: Rich Opportunity for Card-Based Rewards

As major players such as Google, Groupon, LevelUp and Square position themselves as next generation payment processors, the role of banks and other financial institutions in the emerging payment is a little unsettled. The financial institutions are potential giants here --…

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Amazon Gets Into Maps and Directories Via UpNext

Amazon has reportedly purchased UpNext, the five-year-old, 3-D mapping and directory service that now provides "clickable building"-oriented maps for more than 50 cities, including 23 that are enhanced in depth. The service has experimented with a number of features, including…

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SMB Owners Prefer Political Messages From Social Media

MerchantCircle.com released findings today from a survey that revealed 50 percent of small-business owners follow political candidates or related organizations on Facebook. Fourteen percent of respondents follow these groups on Twitter. The survey comprised more than 6,000 U.S. small-business owners.…

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