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xAd's Data Visualization Tool, Visualized

Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…

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xAd’s Data Visualization Tool, Visualized

Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…

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UBL, MomentFeed Partner to Leverage 'National Local'

In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…

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DataSphere: Opportunity in Mobile Advertising for SMBs

The times are a changin' when it comes to SMB customer acquisition. Non-traditional options -- including the use of social media, mobile targeting and promotional calls to action -- provide opportunities for SMBs looking to take advantage of shifts in…

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After Leading in Local: The National Impact: The Tweetrospective

Last week’s Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands.

It wasn’t the same old jargon-filled abstractions we too-often see in the conference world — especially when it involves national brand advertising. The case study-driven approach grounded the analysis in concrete and tactical takeaways.

For more, you can see our aggregated blog coverage, and we’re working on a recap post to distill these main themes (Marchex’s Leslie Ihnot did similar). Until then, just for fun, here’s a representative sample of tweets from the show that capture various moments (after the page jump).

 

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