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Valpak Gets App Makeover and Launches iPad App

Valpak, a direct marketing company, redesigned its iPhone and Android apps as its app downloads have tripled since 2010. In addition, the coupon company launched its first iPad tablet app that enables users to print coupons to wireless printers or…

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CardSpring’s Alternative to the Electronic Wallet

It is a given in some circles that the next era of promotions will be driven by electronic wallets that perform transactions, manage deals and coupons, and target and engage loyal consumers. Google, American Express, MasterCard, LivingSocial, Groupon, AT&T, Microsoft…

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New at ILM East: Google, AOL, Boston Globe +++

The ILM East agenda is shaping up as our favorite program in years, with cutting-edge BIA/Kelsey research and speakers. The event is teeming with new revenue and strategic opportunities for Internet and mobile advertising and commerce. The ideas keep coming…

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Cartera: Local SMBs ‘Key’ to Growth of Loyalty Programs

Local businesses don’t have their own loyalty programs but can now benefit from tapping into bank programs. “Local is the key to our strategy,” says Jim Douglass, SVP at Cartera, a Lexington, Massachusetts-based company that manages loyalty programs for many…

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Oh, Oh, Aereo…

Headlines in the media world have been full of analysis about Barry Diller’s eight-figure investment in Aereo.  Aereo plans to offer MDU (multiple dwelling unit) residents in New York City the chance to view their local, over-the-air TV stations over…

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Local Ads Preferred Among Mobile Audiences

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…

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PagesJaunes Pushes Past 50% Digital Mark

The French directory company PagesJaunes Groupe reported 2011 revenues of 1.1 billion euros today, with 575 million euros from digital sources. That's 52.2 percent of total revenues. The company, which has a dominant position in directories in France, posted a…

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Blinkx to Power AOL Video Search

Blinkx, a British video search company, will now power video search on AOL.com. Its video platform includes the ability to listen to the sound track using speech-to-text technology, look at the images on screen using advanced video analytics, and read…

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BIA/Kelsey Webinar With Ted Leonsis: Highlights and Replay Info

ILM East keynoter Ted Leonsis, in a BIA/Kelsey pre-conference webinar, proclaimed a “new generation and reinvigoration of local products." The new opportunity in local is “where social, video and mobile intersect,” Leonsis said. What surprises Leonsis, who currently serves as…

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