2020 has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA's forecast (from August 2020) will actually see growth in ad spend in 2020. Looking ahead to…
In the last several weeks, we have had incredible marketplace discussions with business leaders who have described the pandemic alternately as an accelerator, a suppressor and some as both, depending on their perspective. Certainly, the pandemic has changed the way…
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA…
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations' Shawn Makhijani, head of strategy and business development for…
The COVID-19 crisis has wreaked havoc on the U.S. economy as evidenced by the S&P 500 Price Index having fallen by 33.9% between February 19 and March 23. As a result, GDP is expected to decline by 3% nationwide in…
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA's local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers and HVAC, and home…
Healthcare businesses are bucking the trend of media spend shifting to digital. Healthcare businesses are sticking with traditional media through 2024. Spend on digital is growing, but at a slower rate than other verticals. "The Healthcare vertical invests and trusts…
Law Offices and Attorneys Are Increasing Spend on Mobile Ads by 20% in 2020 Over $4.7 billion is spent by Legal Services (law offices and attorneys) in local advertising this year. This is up from nearly $4.6 billion in local…
Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad…
NextGen TV, nee ATSC 3.0, may be emerging from an identity crisis. What is it and how is it different from everything else in TV land? Two events kicking off the New Year created a bit more clarity. We're still…
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers. It's no surprise…
Automotive advertising is increasing in 2020. In its latest vertical industry report, "Automotive Industry: Insights Into Local Advertising 2020," BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020. The largest…
Paul Connolly, President of Connolly Network Insight & Strategic Advisor to BIA In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on the launch of Disney+. Recently,…
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media's 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020,…
Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting…
Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to…
An early start to the 2020 election, a strong economy, and most notably, increases in mobile and mobile-social advertising is driving the $148.8 billion estimate for local ad spend. BIA is raising its original estimate put out earlier this year…
BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…
Pierre Bouvard Chief Insights Officer, Cumulus Media | Westwood One In this edition of BIA Advisory Services’ Vantage Points series, we share key learnings on new attribution research from Pierre Bouvard, Chief Insights Officer for Cumulus Media | Westwood One…
