Vantage Points: Why All The Fuss About Disney+?

Vantage Points: Why All The Fuss About Disney+?

Paul Connolly, President of Connolly Network Insight & Strategic Advisor to BIA In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on the launch of Disney+. Recently,…

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Ad Agencies Meet ATSC 3.0

Ad Agencies Meet ATSC 3.0

Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…

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Local Strategies For Selling Digital

Local Strategies for Selling Digital

Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…

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