Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers. It's no surprise…
Automotive advertising is increasing in 2020. In its latest vertical industry report, "Automotive Industry: Insights Into Local Advertising 2020," BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local advertising in 2020. The largest…
Paul Connolly, President of Connolly Network Insight & Strategic Advisor to BIA In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on the launch of Disney+. Recently,…
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media's 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020,…
Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting…
Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to…
An early start to the 2020 election, a strong economy, and most notably, increases in mobile and mobile-social advertising is driving the $148.8 billion estimate for local ad spend. BIA is raising its original estimate put out earlier this year…
BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…
Pierre Bouvard Chief Insights Officer, Cumulus Media | Westwood One In this edition of BIA Advisory Services’ Vantage Points series, we share key learnings on new attribution research from Pierre Bouvard, Chief Insights Officer for Cumulus Media | Westwood One…
eSports is a form of competitive video gaming where real online video gaming players engage in virtual sports contests before live and online spectators. What's most fascinating about this emerging marketplace is the opportunity for media companies. eSports offers a…
Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not…
Radio and TV broadcasters in the U.S. and abroad have been victims of cyberattacks. The unique nature and role of broadcasting attracts more attention than other kinds of businesses. In one prominent and cautionary tale, France's TV5Monde had all 12 of…
In this BIA Strategic Brief, the first of many we'll be doing monthly this year, I'd like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these…
Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…
BIA's 2019 local advertising forecast shows over-the-air (OTA) television advertising as the fourth largest of all media in advertising dollars at over $17 billion in local in 2019. Cable TV is forecast at $5.8 billion in 2019. While digital/online television advertising accounts for…
More than half of radio advertisers (53.4%) are planning to increase their advertising spend in 2019, compared to only 35% of the businesses in our annual SAM™ survey. Radio advertisers use an average of 13 different media channels for advertising. What do they plan to increase their…
It's difficult to look at the trends and see the positive in the radio industry over the last few years. Local advertising continues to decline, the public stock prices have slid significantly against the S&P 500, and radio's share of…
Businesses are using an average of 8 different media channels for their advertising, according to results from BIA's Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses depending on the type of advertiser or industry it can be…
NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we're considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It's a tale of two cities.…
