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Financial Small Businesses Go Local By Community Sponsorships

BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016) asks small businesses in key industries such as financial services (banks, accountants, tax services and financial-based franchises) about their advertising strategies.  As with other industries, digital media plays a large role in financial…

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Getting to Digital Growth by Monetizing Content

Publishers in pursuit of digital revenue growth work on two basic revenue models, selling access to audiences and selling access to content. Fortune's reading of IAB's recent estimate that digital ad revenue grew by over 20% last year to $72.5 billion…

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