Both Seat Pagine Gialle and PagesJaunes Groupe are reportedly denying press reports that the French publisher has plans to acquired Italy's Seat. Seat PG's share price has risen today based on those reports, despite a broader market decline. The two…
Dex One and Yahoo have extended and expanded their long-term partnership to roughly double the geographic coverage of the existing distribution partnership. The arrangement essentially involves business profile pages sold by Dex being served up in Yahoo Local search results,…
Turkey Yellow Pages has launched a new service with partner vSplash that offers all Turkish businesses a Web page, domain registration, hosting and a mobile site, as well as geo-coding and a Google Analytics account, technical support and other services,…
MerchantCircle is joining the ranks of companies creating local and vertical content, including Demand Media, Associated Content, Examiner.com, AOL’s Seed and Patch, Perfect Market, Helium, Brafton Media and others. MerchantCircle’s new Local Content Studio is being led by Andy Halliday,…
You probably heard today that Google launched a voice dialing feature within Gmail. This isn't necessarily Google Voice (which is basically a call connection service), but rather a voice over IP client, akin to Skype, right within Gmail. The thing…
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…
Appointments are seen as the next frontier of e-commerce and advertising, as online and mobile-centric consumers increasingly look for the immediacy of booking electronically. The appointment space is a competitive one, however, as several companies jump on the opportunity --…
Followers of this blog (and of the mobile space) are well aware of the ongoing apps vs. mobile Web debate. In one corner sits Apple and an app-centric mobile universe. In the other is Google -- motivated by its core…
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Chitika: Mobile Local Queries See Higher CTRs…
Every once in a while we see affirmations of the general premise that mobile and local ads perform better than non-targeted equivalents (at the risk of sounding obvious). Mobile ad network Chitika has been measuring ad performance and releasing its…
Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geotarget banners, local…
Last week, Vic Gundotra, Google's vice president of engineering, made a blog post announcing 100 million users a month for Google Maps for Mobile. In a fragmented, emergent mobile world, mapping is one area where there is a dominant leader. (Note…
Last week, Vic Gundotra, Google's vice president of engineering, made a blog post announcing 100 million users a month for Google Maps for Mobile. In a fragmented, emergent mobile world, mapping is one area where there is a dominant leader.…
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play,…
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play, Live). AT&T is…
Classifieds haven’t been especially enhanced by mobile apps -- although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world…
We had the opportunity to sit down with industry leader MediaTrust to understand the major changes in the in the performance marketing (pay-for-results) category and the challenges of developing a cost-per-lead (CPL) model. MediaTrust began as an affiliate marketing company,…
High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12- to 17-year-old demo. But the economics of school-by-school efforts don’t always work, whether for…
The Australian directories company Sensis has released its full 2010 financial year results (ending June 30) and the results show the company is resilient, though print revenues are clearly coming under increasing pressure. The company generated A$2.1 billion in revenue…
