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Google Mobile Ads Go Hyperlocal

Surojit Chatterjee announced today on Google's Mobile Ads Blog that the company has launched a new format for hyperlocal mobile ads. After searching for a business, ads will now tell you how far the closest location is, indicated by both…

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Tippr Claims No. 3 Rank in Deal-a-Day Space

The deal-a-day marketplace is shaping up as a couple of leading brands in each market, some local media using white-label solutions and a healthy dose of aggregators repeating most or all the deals. Seeing to cut across much of the…

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HelloMetro: Neighborhood Relevancy Boosts Usage

Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10-year-old city guide gets more than 6 million monthly unique visitors and has 1,500 local sites. In a case study published today, it said…

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Mixpo Refocuses on TV-Ad Based Marketers

The small-business market is always attractive to vendors in terms of volume, but many give up in frustration because of its fragmentation, low margins and high-service needs (and churn). Many of these vendors typically seek to move up the value…

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Mozilla Seabird: The Mobile Blue Sky

Mozilla Labs is out with a "concept phone." Like its cousin, the concept car, the phone doesn't exists but it's a futuristic glimpse of what we could see soon. This comes on the heels of lots of sector overlapping within the…

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WHERE Piles On More Mobile Local Data

As reported over the past 24 hours, mobile local ad network WHERE has announced reaching 1 billion impressions. In the same press release, it announced that 11 percent of clicks on its network result in calls or directions to local…

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MerchantCircle Buys Scheduling Company

Scheduling is seen as the next wave of  online marketplace services for SMBs, encouraging sticky usage, premium features and, in some cases,  highly contextual advertising. Scheduling vendors such as Agendize, Full Slate, MaxiPage and X Time are actively syndicating solutions.…

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