Month: April 2014

  • Facebook Launches Mobile Ad Network, Meets Our Predictions

    Following our post about Facebook’s next moves in mobile, today it launched its mobile ad network at the f8 conference. As expected by many, this will be an “off-site” network that applies Facebook’s audience targeting to third party apps. It will be called the Facebook Audience Network (FAN). Ad targeting will presumably be linked through…

  • Wanderful Media at LSA: Ben Smith on the $14.5 Million Raise, Facebook

    Wanderful Media, which has been tasked by the newspaper industry to remake the circular industry in the mobile social era. has raised a new round of $14.5 Million. Altogether, the company has raised $50.5 Million since its September 2012 launch. The company is primarily known for Find&Save, which relaunched one year ago. It now serves…

  • At LSA14: Transforming a Trade Association

      The Local Search Association has done a pretty admirable job of transforming itself from a print-centric Yellow Pages trade group into one that is supporting a much broader and more robust local online advertising industry. The association has moved beyond the cosmetic name change (it used to be the Yellow Pages Publishers Association) to…

  • The Internet Radio Revolution Has Arrived: A Conversation with Rick Ducey

    “Radio has a strong future… but there are challenges,” said BIA/Kelsey Managing Director Rick Ducey during a discussion last week with veteran media strategist Mark Ramsey. The two sat down to explore radio industry trends and BIA/Kelsey’s report, “The Internet Radio Revolution Has Arrived.” (video interview below). In the overall advertising mix, digital will grow…

  • Looking Ahead to Atlanta: AAA Builds its Digital Footprint

      AAA Carolinas faced a unique challenge in building a strong digital footprint to reach its members. The way AAA works meant that the Carolinas club cannot advertise outside its geographic boundaries, lest it step on a neighboring club’s toes. AAA Carolinas serves members in North and South Carolina. “This was a huge issue for…

  • Hot Adds for Atlanta: Yelp, Twitter, ESPN, Angie's List

    Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We’re deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets and brands that are investing heavily in local. Just added: A great Buy Side/Sell Side…

  • Hot Adds for Atlanta: Yelp, Twitter, ESPN, Angie’s List

    Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We’re deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets and brands that are investing heavily in local. Just added: A great Buy Side/Sell Side…

  • Where Will Facebook Go to Sustain Mobile Growth?

    There’s been lots of action on the Facebook front over the past few weeks. Most recent of course is the company’s quarterly earnings. The big story there is the continued march of mobile, now up to 59 percent of its ad revenues (see our recent mobile forecast). Where things get more interesting is Facebook’s plans…

  • Sightly Unveils Local Video Ad Platform

    Sightly has launched a new video ad platform aimed at allowing local marketers to target their video ads to a highly customized audience. According to today’s announcement, the new platform, called TargetView, allows advertisers to serve ads tailored to specific consumer’s device and location at the time they view the video. The emphasis on multi-screen…

  • Looking Ahead to Atlanta: xAd Brings Mobile Ad Tech to Broadway

      Every day Manhattan’s roughly 1.6 million population expands by another 4 million, as workers and tourists flood onto the island to trade bonds, shop or take in a show. Golocal Awards finalist xAd helped the Broadway musical Mamma Mia attack the huge opportunity these day trippers represent by developing a place-based targeting campaign aimed…

  • Looking Ahead to Atlanta: Dstillery's Moores Solves 'More than Just Advertising Questions'

      Lauren Moores, an established “guru” on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery’s VP of analytics. “We are trying to solve more than just advertising questions,” Moores said. “We are using our technology, data and know…

  • Looking Ahead to Atlanta: Dstillery’s Moores Solves ‘More than Just Advertising Questions’

      Lauren Moores, an established “guru” on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery’s VP of analytics. “We are trying to solve more than just advertising questions,” Moores said. “We are using our technology, data and know…

  • Solfo Raises Money, Becomes 'Connectivity'

    Matt Booth hasn’t let any grass under his feet since taking the helm at Solfo/Yellowbot last year. The company has closed a $6.35 million Series A funding round, build up its team to include more focus on marketing and business development, expanded the product portfolio and, finally, changed its name to Connectivity. As Solfo/Yellowbot, the…

  • Solfo Raises Money, Becomes ‘Connectivity’

    Matt Booth hasn’t let any grass under his feet since taking the helm at Solfo/Yellowbot last year. The company has closed a $6.35 million Series A funding round, build up its team to include more focus on marketing and business development, expanded the product portfolio and, finally, changed its name to Connectivity. As Solfo/Yellowbot, the…

  • Microsoft's Jorgensen: "We Are Building Our Muscles' in Card Linked Space

    Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising Erik Jorgensen noted there are…

  • Microsoft’s Jorgensen: “We Are Building Our Muscles’ in Card Linked Space

    Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising Erik Jorgensen noted there are…

  • 'The Impact of Big Data on SMB Marketing': Briefing Excerpt

    The “Big Data” revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what’s the impact of Big Data on marketing to small businesses? The use of Big Data is very important, and highly applicable to SMBs, suggests Radius VP of…

  • ‘The Impact of Big Data on SMB Marketing’: Briefing Excerpt

    The “Big Data” revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what’s the impact of Big Data on marketing to small businesses? The use of Big Data is very important, and highly applicable to SMBs, suggests Radius VP of…

  • eBay Gets Into Wanted Ads Via Rewarder

    image: Crowdsourcing.org eBay generally focuses on helping things get sold. But it has never had a “wanted” section. Now it has tipped its toes into “wanted” via a new partnership between eBay Classifieds and Rewarder. Rewarder, a San Francisco-based expert network, was founded two years ago by former Intuit/StepUp executive Kendall Fargo and backed by…

  • Streetwise Media: Native Ads Go Hand in Hand with Local B2B Content

    Local B2B news sites always make sense to us. But they have largely been an exercise in frustration, with a lot of money being thrown at them to build local journalism and sales teams. Back in the late 1990s, sites such as Localbusiness.com ran through millions of dollars in an effort to quickly launch and…