According to our Local Commerce Monitor™ data the main driver of adoption of new technology for SMBs is cost and ease of use. Ascend2 and Research Partners in their recent State of Digital Marketing/SMB Benchmarks 2016 look deeper into the what and…
As I alluded to on Monday, Hubbard Radio's Washington, DC talk station WTOP-FM has taken back its crown as the top revenue generating station in the United States in 2015, after falling to second place last year. iHeartMedia's KIIS-FM in Los Angeles, last…
Facebook reigns supreme as the most popular channel used for advertising and promotion by the vast majority of SMBs in BIA/Kelsey's Local Commerce Monitor survey of small and medium businesses. But for SMBs in the Professional Services* vertical, LinkedIn is the more popular social media…
Location targeted mobile marketing is growing in adoption and excitement among brands. But... most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. Following our coverage of the session…
Search has always been one of the strongest indicators of offline user intent. And offline is where it's at, as we've been saying for years. E-commerce is about $300B in the U.S.. But offline spend -- mostly local -- is…
Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken down by owner in the pie chart above. Hubbard Radio's stations, including WTOP, were…
Yellow Pages Canada is the in midst of an all out program to return the company to positive revenue growth by 2018. Growth may be a given for early stage company's pursuing opportunities in local online commerce. But for a legacy…
We're experimenting with a new form of community, the podcast and live streaming audio conversations with leaders in the Local On-Demand Economy. Art Agrawal, CEO and Cofounder of YourMechanic.com, a provider of auto repair at home or the office that…
Location targeted mobile marketing is growing in adoption and excitement among brands. But... most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. There's not only an anecdotal rise…
When it comes to choosing media for advertising or promotion, small businesses that use co-op advertising programs are like other SMBs in our Local Commerce Monitor survey -- a Facebook page is the most used. As shown in the chart below,…
Last week Yellow Pages Canada made an acquisition that will ultimately position it to drive programmatic buying down to the local/SMB level. The company acquired JUICE Mobile, a Toronto-based ad technology firm with 2015 revenues of C$25 million. According to…
One of the many questions asked about virtual reality (VR) is if it will it be then next big ad medium. Indeed, within the exploding VR topic a major headline is its broad applicability. It's all about gaming and entertainment now, but it…
Today's news media industry is like the White House Harry Truman moved into in 1945 . . . iconic but in trouble. The White House at that time would not have passed inspection. What to do? Renovate or tear-down and…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…
There are some basic differences between SMBs that prefer "Do It With Me" and "Do It For Me" (DIWM/DIFM) models for digital advertising and those that opt for a "Do It Myself" (DIY) model. For example, DIWM/DIFM SMBs are typically larger…
Over-the-air television advertising revenues* in Los Angeles reached $1.49 billion in 2015, according to BIA/Kelsey’s new Local Competition Report on the Los Angeles television market. This $1.49 billion revenue estimate is broken down by owner in the pie chart above. Not surprisingly, the top…
38.6% of the advertising budgets of SMBs that prefer "Do It With Me" or "Do It For Me" (DIWM/DIFM) models for digital advertising went toward digital media in the past 12 months. This is up from our previous year (32.2%) and…
"The challenge now facing media resellers is how to adapt and educate their sales teams, as well as update their value propositions to sell social media-based SMB lead generation products and solutions. This is a change in the reseller script…
In the sexy topic of on-demand, business models hinge on a decidedly unsexy feature: logistics. Logistical systems -- like Uber's matching algorithm -- connect buyer & seller and execute fulfillment or delivery of a service. This was the topic of a a…
30.0% of SMBs that advertise on radio receive co-op advertising funds, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses, compared to only 13.6% of overall SMBs in the survey. 31.3% of…
