Skip to content

ILM East: Revenue Opportunities in Hyperlocal

Merrill Brown, principal of MMB Media, joined ILM East conference architect Peter Krasilovsky on stage this morning to talk about the transition of hyperlocal and hypervertical sites from unprofitable hobby sites for civic and mom-and-pop organizations to one that is…

Read more

ILM East 2012: VCs — Follow the Local Money Part 2

BIA/Kelsey's chief strategy officer and ILM program director, Matt Booth, led a discussion with David Hornik, principal, August Capital, at ILM East. Hornik has had an eclectic career ranging from computer music to intellectual property attorney, entrepreneur, and now venture…

Read more

ILM East: The Boom in Social Local Media

Geoff Cramer, CEO of SocialMadeSimple Adam Japko, President of Digital Sherpa Mark Schmulen, General Manager of Social Media for Constant Contact Neil Kataria, President of newBrandAnalytics Catherine Tucker, Associate Professor of Marketing for MIT Sloan School of Management Social Local…

Read more

ILM East: Local Political Advertising 2012

Eight billion dollars. That's the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater…

Read more

ILM East: Social Innovation in Local Media

Two leading digital executives from the Boston Globe shared some of the innovative ways the newspaper is using social media to connect with Boston consumers and extend the newspaper's relevance in the community. Lisa DeSisto, chief advertising officer/GM of Boston.com,…

Read more

ILM East: Opening Keynoter Leslie Berland

American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston. "We…

Read more

ILM East: AOL’s Big Bet on Local

"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…

Read more

ILM East: The Case for Local Online Advertising

BIA/Kelsey's top analysts kicked off this week's ILM East conference in Boston with¬†some data-supported insights into their respective coverage areas. Some examples: * Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook's…

Read more

ILM East: SEO for CEOs

"We aren't [as a culture] wired for long-term investment, and SEO is long term. We'd rather take a statin drug than use diet and exercise to stay healthy." That's how Search Influence CEO Will Scott described the SEO dilemma. It's…

Read more
Back To Top