Google+ Local: The Mobile Angle

Over the past day and a half, there's been lots of talk about Google's new Google+ Local, effectively fusing its flagship social and local products (and ditching what was Google Places). Peter Krasilovsky has a good writeup earlier about how…

Read More

The Big Recap of Our MLM Webcast and Conference Preview

Following last week’s post detailing our webcast, we held it yesterday with lots of discussion around the trends driving mobile innovation and investment. This comes in the midst of preparation, programming and speaker recruiting for our upcoming MLM San Francisco.

You can download the slides or watch the streaming webinar replay here. As a bonus, the webinar had a discount code for conference registration, which can be seen in the replay. You can also see summary points below (and more after the page break) for the “10 Trends” from the webcast.

And we’re close to announcing a new batch of conference speakers, which should really round out the program (a great lot so far). Stay tuned for that, and we hope to see you at the conference.

Trend 1: Mobile Ad Revenues Take Off
We see ad revenues growing a great deal, partly driven by evolving mobile usage patterns and smartphone penetration. The latter just surpassed 50 percent of all U.S. mobile subscribers according to Nielsen.

Meanwhile, our forecast indicates that U.S. mobile ad spending will go from 1.7 billion last year to about 7.7 billion in 2015, which is a CAGR of about 39 percent (and affirmed recently by the the IAB).

There are also some interesting dynamics unfolding with the economics of mobile ad rates. Mobile usage is outpacing advertiser demand, so you see greater supply of ad inventory than ad spend.

So ad rates such as CPMs and CPCs are going down. We believe that trend will continue, but will normalize at a certain point over the next couple of years as advertiser demand picks up.

MLM Session Tie-in: Mobilizing Commerce: A BIA/Kelsey Perspective

Read More

Target Brings Shopkick Nationwide

Target, one of the largest discount retailers in the U.S., announced today that it will now offer its guests the Shopkick app for their smartphones. When customers walk into their local Target store, they receive points known as "kicks." As…

Read More

Yell Group Plays the Name Game

The global directories company Yell Group, which is fighting a rapidly declining core business as it shifts to new digital products, has announced it will be changing its name to Hibu, pending the approval of its shareholders in July. The…

Read More

Coupons: Do The 99 Percenters Really Matter?

"Yes!" say University of Virginia's Darden Business School professors Rajkumar Venkatesan and Paul Farris. The 99 percenters who fail to redeem coupons they receive in fact do matter. Their new  research to this point is summarized in this month's Harvard…

Read More
  • 1
  • 2