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SuperMedia and Dex One Reborn as Dex Media

SuperMedia and Dex One completed their merger today, creating Dex Media, a company with annual revenues of approximately $2.6 billion (based on combined 2012 revenues), with about $500 million in digital revenue. The combined company also has 2,700 sales reps…

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Where is Facebook Moving in Local?

As promised in our LSA conference coverage last week, here is a deeper dive on Facebook's positioning and possible directions in local. I covered the topic in a bit more depth in my monthly Search Engine Watch column, including more…

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LSA 2013: Mobile Promotions Showing True Value

Ads aren't just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on…

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LSA 2013: CityGrid’s Finger Bets on Vertical Revival

Seven years ago, in 2006, we began evangelizing a vision of local media driven by vertical specialties. These would drive high value leads with better, more relevant searches. In this light, Google was seen as a "perpetual vertical machine," driving…

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LSA 2013: Solocal’s Transformation Story

Solocal Group CEO Jean-Pierre Remy offered directory publishers a vision for print to digital transformation built on a strong focus on building content, vertical segmentation and a relentless focus on execution. Remy was the keynote speaker at the Local Search…

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LSA 2013: What’s Working in Mobile?

This afternoon at the Local Search Association Conference in Las Vegas, a panel of mobile ad companies batted around ideas and examples of where they're seeing efficacy. The panel, moderated by Greg Sterling, included: Tim Garcia, Vice President, Business Development,…

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LSA 2013: The SMB State of the Union

To kick off the Local Search Association conference in Las Vegas, we saw lots of data on where SMBs are in the current environment of media transformation, and what it means for providers of local advertising. Greg Sterling, Senior Analyst,…

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Newspaper Consortium Set to Relaunch Find & Save

The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated)…

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Moving Further Down the Path to Purchase

Following our preview of Telmetrics and xAd's "Path to Purchase," UK edition, the data are out today. This is the latest in the ongoing data series that tracks consumer behavior throughout the purchase funnel. There are lots of interesting findings…

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