The art of tracking, analyzing and optimizing inbound phone leads -- also known as call commerce -- has taken on new life with advancements in AI. The process of extracting meaning and insights from spoken dialogues is getting smarter by the…
In a digital age, voice calls continue to be an under-recognized form of business lead. And as we examined in a recent report, this area of call commerce is advancing quickly and in parallel with the rise of AI. This includes the…
Bing tests local search chatbots, Starbucks tests mobile order-only stores and Amazon Alexa tests location tracking. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every…
Google enters fitness class scheduling, Pinterest makes an SMB power move, and Snapchat lags in SMB adoption. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every…
McDonald's enters mobile payments, Google upgrades dispay ads and Yext files for a long-anticipated IPO. These were the topics discussed on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every Thursday at…
What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,…
Foursquare unlocks its "Pilgrim" function, Uber has a bad month, and YouTube fires the latest shot at cable television. These were topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we'll be live every…
The on-demand economy evolves, the internet of things finds its way to local, and ClipCall brings multimedia to local services. These were the topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and…
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we're in the "trough of disillusionment." That's not to say that the sector has cratered... but that things slow down as…
Despite the tech media's adoration for eCommerce, roughly 93 percent of U.S. retail spending happens in the offline physical world. But it’s increasingly influenced by digital means. This is the topic of a recent panel we ran. The question then…
In a digital age, voice calls continue to be an under-recognized form of business lead. And as we examined in a recent report, this area of call commerce is advancing quickly and in parallel with the rise of AI. All of this…
Facebook reports another solid quarter, Starbucks joins the voice search movement, and the on-demand economy is plotted out. These were topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we'll be…
Voice search continues its ascent, Native-social takes over mobile advertising, and the on-demand model makes its way to heavy equipment. These were topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests,…
Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search...the original programmatic advertising), it's coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing this week.…
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving,…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we've answered in a white paper that publishes today. Among the $72 billion projected for U.S.…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? More importantly, what does this all mean for advertisers and campaign tactics? We covered the first two questions in…
Facebook gets into 'conquesting,' Instagram gets into video ads, and Airbnb gets into restaurant reservations. These were topics on this week's BIA/Kelsey LIVE, with a redux of our 2014 "bundle, or not to bundle" debate. Produced by Mitch Ratcliffe and featuring…
What's the BIA/Kelsey analyst outlook for 2017? Like we do every year, predictions have been made and brought together across BIA/Kelsey analyst coverage areas. And the report publishes today. In addition to the sneak peek provided last week, four of…
Who will win the "personal assistant app wars?" What will 2017 hold for mobile advertising? And what are the tools that SMBs will be most interested in? These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe…
