Mobile Key For Small Businesses In 2017

Mobile Key for Small Businesses in 2017

Mobile usage by consumers has a direct impact on small businesses' decisions to use mobile advertising channels -- specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile advertising over other media…

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Ad Fraud Risks In Targeting Local Audiences

Ad Fraud Risks in Targeting Local Audiences

Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to…

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Vantage Points: Rising Above Advertising Clutter

Vantage Points: Rising Above Advertising Clutter

In this latest in BIA/Kelsey Vantage Points article, GotU, a Los Angeles-based advertising technology solutions provider, offers tactical strategies for local businesses trying to find advertising success and stand out among the big companies in digital advertising. In addition to…

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