Skip to content

Online Radio Ads = Local Ad Opportunity

Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of the US…

Read more

Innovate or Die

In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…

Read more

Do You Speak 5G or ATSC 3.0? Connected Cars and Local TV.

As the graphic presented above (from a recent TV Technology article) highlights, ATSC 3.0 and 5G deployments, capabilities, and industry commitments are running on similar timelines. The local TV industry is ramping up its testing and deployments of its NextGen platform, ATSC 3.0, and…

Read more
Back To Top