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Data is the Key to ROI in Media Advertising: A New BIA/Kelsey Report

"Without the right data, decisions can often be guesses," BIA/Kelsey's executive-in-residence Maribeth Papuga observes in her new report, "Data-Driven Audience Planning and the Local Market Advantage." Papuga finds that while (media-oriented) advertisers used to emphasize media environment (e.g., ad placement in a particular…

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Consumers Want Control Over Marketing Communications

MarketingSherpa recently released an infographic that shows a majority of consumers prefer to receive updates from brands and retailers with only 8% said they "prefer not to receive any company updates or promotion."  Generally consumers want to receive updates and promotions in a way…

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Bing Adds hibu to Its Elite SMB Partner Program

Microsoft has named hibu to its recently announced Bing Elite SMB Partner program. The move signals Microsoft's seriousness in trying to challenge Google's dominance in local seach through its Preferred SMB Partner program, which boasts 3o resellers, including hibu, YP, Dex…

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Holiday Wish List for SMBs

So what products and services are small and medium businesses most interested in adding to their marketing activities for  2016? In our current Local Commerce Monitor survey of SMBs (Q3/2015), we asked SMBs about their future marketing and advertising plans in the coming year.…

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At BIA/Kelsey NEXT: Women Leading in Local

Women attendees at BIA/Kelsey's NEXT conference jumpstarted their networking during a one-hour meet-up session on Tuesday night. Women LEADING IN LOCAL, which supports and illuminates women who are industry leaders in local media or marketing, held a special discussion and cocktail party for…

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