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Clips on Video From Thought Leaders

I had the pleasure of attending an excellent mini-conference yesterday on Digital Media Thought Leadership. The organizers were the prolific “emerging technology connection” SDForum and the venerable VC firm Sierra Ventures. (The key commercial sponsor was the law firm Nixon…

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More Local Sites Target Rural, Exurban Populations

Every time we turn around another local-oriented Web site says it's targeting rural and exurban audiences. So far, we’ve got Center’d, Topix, MerchantCircle, WeddingMapper.com and others zeroing on the rurals (are we missing any?). All these sites are drawn by…

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Citysearch Scoops Up Urbanspoon

  In addition to a 22 percent year-over-year revenue decline, IAC announced during today's first-quarter earnings call that it will acquire Urbanspoon for an undisclosed amount. There are many possible synergies with IAC's Citysearch -- most notably mobile. Citysearch is…

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YPA ’09: Malcolm Gladwell Talks Yellow Pages

Best-selling author Malcolm Gladwell, the man behind top business tomes such as "The Tipping Point," "Blink" and now "Outliers," spoke today at the Yellow Pages Association conference in San Diego, suggesting that Yellow Pages publishers' advantage over Google and others…

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YPA ’09: National Advertisers Remain Loyal to Yellow Pages

National Yellow Pages advertisers appearing on a YPA conference panel moderated by The Kelsey Group’s Charles Laughlin reiterated the importance of Yellow Pages to their businesses. While they were open-minded about experimenting with new types of directional advertising, including Yelp,…

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YPA Fights Local ‘Opt-Out’ Requirements for Home Delivery

Arguing that local and state “opt-out” requirements for Yellow Pages delivery would cripple local businesses and force industry layoffs, the Yellow Pages Association has successfully fought and beat back opt-out requirements this year in some states, reports YPA President Neg…

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Clickable Aims Local, Focuses on ‘Scalable’ Sales Solutions

Clickable, a third-party online search manager, says local search packages are too heavily marked up, with too little emphasis on conversions. It is re-aiming to fix these problems with a “highly scalable” local solution for publishers and resellers. The "Clickable…

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TKG Data and Analysis: A Weekly Recap

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Dinan Takes Helm at Telmetrics  Call measurement pioneer Telmetrics last week named Bill Dinan president. Dinan takes over from…

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Dinan Takes Helm at Telmetrics

Call measurement pioneer Telmetrics last week named Bill Dinan president. Dinan takes over from Richard Zurawski, who will stay on the company's board and, in an unusual move, remain on the management team as CFO. I chatted with Dinan about…

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AutoTrader Reaches Out Vertically Via Adify

Cox’s AutoTrader.com, which reaches 15 million unique visitors per month, bills itself as the Google of auto search. For the most part, the visitors come from the URL, plus various affiliate relationships. But now it is reaching out to potential…

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AT&T Ad Solutions Posts Challenging Q1 Results

AT&T reported its first-quarter earnings this morning, and its Advertising Solutions unit, which includes the Yellow Pages business, recorded top-line revenues of US$1.3 billion, down 10.4 percent over Q1 2008. In its earnings briefing, the company attributed the double-digit revenue…

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Live at AdTech: Some Love for Local

Neal Polachek and I are at AdTech today and tomorrow and noticing some love for local -- something traditionally missing from the mostly brand marketing-focused show. This mostly came in the form of a location-based advertising panel this afternoon. Local…

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Citysearch in Separate Deals With Yellowpages.com, Superpages.com

Citysearch’s strategy of winning wider distribution for its user reviews, editorial content and business profiles, “and living wherever consumers want to be” has becoming closer to reality as it has announced back-to-back partnerships with Idearc's Superpages.com and AT&T Interactive's Yellowpages.com.…

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