Groupon Joins Food Delivery Wars

Groupon Joins Food Delivery Wars

Groupon today announced it would join the online food delivery space, acquiring Baltimore-based OrderUp, which has O&O and affiliated delivery service in 40 markets. Most of the markets are college towns, which is a strongpoint for food delivery. As Crain’s…

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M-Call: Making Mobile Ads More Actionable

M-Call: Making Mobile Ads More Actionable

Light Reaction and Marchex today pushed the ball forward on call monetization by announcing M-Call, a tool for mobile publishers to drive phone calls directly from mobile ads.  It's being launched in partnership by Light Reaction and Xaxis, both divisions of GroupM. Marchex will power…

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LMW, Issue 30: Best Of Summer Reading

LMW, Issue 30: Best of Summer Reading

Publication of the BIA/Kelsey Local Media Watch newsletter will take a week off, as our editors enjoy some well-deserved downtime. Newsletter publication will resume next Thursday. Meanwhile, we invite you to enjoy some favorite stories from the past few weeks.…

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On-Demand Service Urgent.ly Embeds Roadside Assistance With ParkWhiz

On-Demand Service Urgent.ly Embeds Roadside Assistance with ParkWhiz

It’s late, you’ve returned to your car after an evening ballgame to find the tire is flat. What do you do? With parking place reservation app ParkWhiz, a Chicago-based iOS and Android developer, the answer is now embedded in the same app you used to find and book the parking spot. The company has partnered with Urgent.ly, which provides roadside assistance to drivers, to offer Urgent.ly services in its app, at the touch of a button. ParkWhiz app users get immediate help and the company shares part of the revenue generated by Urgent.ly for the referral.

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BIA/Kelsey Vertical Reports: Turbulence Ahead In Financial Services

BIA/Kelsey Vertical Reports: Turbulence Ahead in Financial Services

BIA/Kelsey has released its 2015 Insights into Local Advertising report for the Financial Vertical. The report provides BIA/Kelsey’s estimates of marketing and advertising spend in each of the major segments of the Financial Services industry.

One important takeaway is that financial services are undergoing rapid transformation due to automation, innovation in financial technology and changing consumer preferences that favor smaller more service-oriented banks.

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