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On-Demand Webinars
Hear Ted Leonsis Share His Take on the Interactive Local Media Revolution
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Looking Ahead to a Year of Transition and Transformation for Local Media
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The State of Global Yellow Pages – BIA/Kelsey's GYP Forecast (2011-2015) Watch Now >
Where's the Money in Local Media? Before You Plan and Budget, Track the Shifting Ad Dollars
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Closing the Local Loop: What's Important In Local (and Why)
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Examining the Local Cross-Platform Video Ecosystem
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BIA/Kelsey advises companies in the local media space through Advisory Services, research, consulting and valuation services, and world-class industry conferences. See what we are focused on now:
Advisory Services
Media Ad View Ad Reports
Media Ad View Ad Reports
In our 2010 U.S. Local Media Annual Forecast, BIA/Kelsey
reported that 55 percent of all ad spending is with local media.
BIA/Kelsey Media Ad View reports tracks shifting local ad dollars
and allows companies to know where their competitors are going. The
reports provide a detailed picture of advertising trends in a local
market - offering vital market intelligence and a valuable competitive
advantage in the current share shift environment.
Learn More >
Local Media Index
Get a daily read on the valuation of the local media landscape over an 18-month period. Our local media indices are based on metrics of public companies that operate in the local media segments we cover - radio, broadcast TV, cable, Yellow Pages, local online, online advertising and search, outdoor, consumer magazines and newspapers.
Each week we publish individual indices for each segment as well as our signature Local Media Index, a roll-up of all segments.
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Index >
Forecasts
Digital Partners and
Capital Strategies
BIA/Kelsey offers partnerships with two financial companies
focused on companies in the local media space.
BIA Digital Partners
BIA Digital Partners provides cost-effective
junior capital to growing middle market
companies in the media and entertainment,
telecommunications, education, information services and business
services sectors.
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More >
BIA Capital Strategies, LLC
BIA Capital Strategies, LLC is a specialized,
research-oriented investment bank serving
the media and communications industries.
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More >
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