The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this…
In the last several weeks, we have had incredible marketplace discussions with business leaders who have described the pandemic alternately as an accelerator, a suppressor and some as both, depending on their perspective. Certainly, the pandemic has changed the way…
Let’s assume that the airlines return to business, and while we are on a flight to a convention in Vegas our plane enters a thunderstorm. What would an experienced pilot do? First, given his or her training and experience, they…
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to incorporate considerations related to expanded political advertising and the impact…
Tracking the tremendous growth in over-the-top (OTT), I'm pleased to announce that BIA is expanding our local media forecast to include local OTT advertising. At TVB Forward 2019, we'll present our initial estimates, which show 2019 will generate $857 million…
It's difficult to look at the trends and see the positive in the radio industry over the last few years. Local advertising continues to decline, the public stock prices have slid significantly against the S&P 500, and radio's share of…
In this third part of our series examining how to build a grounded revenue budget for 2019, we’d like to offer our top three recommendations for growth in 2019. Recommendation One: Implement verticals-based revenue budgeting for 2019. It is not…
It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer content…
At NAB Headquarters in DC today, BIA is welcoming traditional and digital media executives to discuss the robust DC/VA/MD ad market at our first regional event of this year, LOCAL IMPACT DC. We are also officially announcing our name change.…
Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a key demo, coupled with the associated sales boost, can make…
In its recent report on CBS Radio, BIA/Kelsey provides a detailed analysis on the radio industry, the leading radio groups and the markets in which CBS Radio competes.One conclusion is that the CBS Radio cluster in New York City could be…
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, CBS Radio as it Approaches IPO: Industry Position, Competitive Assessment, Valuation Estimates. CBS Radio Inc. (“CBS Radio”) is in the process of being spun out…
By Tom Buono, CEO, BIA/Kelsey John Kelsey, having sold The Kelsey Group a year ago to BIA, has stepped down from the company after helping us all with the transition. John has been a remarkable force of innovation in the…
