Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the…
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the economy noting changes affecting spend. This year, a couple of…
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that…
A large and growing list of radio stations in the U.S. are serving a diverse and fast-growing portion of the Hispanic population. To deliver a resource for this important and vibrant segment in media, BIA is pleased to publish its…
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a Rollercoaster Upside Down,” which offers captivating insights into what it takes to be an entrepreneur…
Original post amended March 29, 2023: The 12th Annual State of Media Sales Survey concluded in February 2023 and included 496 media sales reps and managers from broadcast TV, cable TV, radio, newspapers/magazines, direct response, and those who have more…
At BIA, we are, like most of you, assessing the new year and planting our feet firmly to get ready for opportunities and challenges. And, we are discussing our thinking with all with you in the podcast series we’re doing…
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our analysts expect a slight decline of in local advertising in…
As we step into 2023, there's uneasiness about the economy and how it will affect local advertising. BIA has been examining impacts from all angles. In this Leading Local Insights Podcast: Successful Selling in Uncertain Times, BIA's Nicole Ovada, VP…
Across all the areas we cover in local media, it's interesting and insightful to see what topics rise to the top. In 2022, most favored topics included discussions around CTV and its growing attractiveness to advertisers, growth in Over-the-Top (OTT)…
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Going into the new year, auto supply chains, inflation and a potential recession are all still concerns. With that backdrop, BIA has issued its…
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local Advertising Forecast and have issued our analysis in a two-part…
On Thu, Sep. 1, 2022, BIA’s CEO & Founder, Tom Buono, sent a brief, yet significant, email to his team saying that on that day, the company was celebrating its 39th year. He thanked everyone for their dedication and BIA’s…
BIA's current U.S. Local Advertising Forecast indicates that local Over-the-Top (OTT) advertising will rise to $2.8B by 2024, making it one of the fastest growing local media channels. BIA's Nicole Ovadia, VP Forecasting and Analysis, and Rick Ducey, Managing Director,…
After completing a comprehensive advertising survey of broadcast firms, and closely watching the economy, trends and activities in the local advertising marketplace, BIA's forecast analysts have lowered overall estimates for the year from the original (Dec 2021) estimate of $173.3…
It can be hard to keep big news quiet and when it comes to BIA's Mark Fratrik, there is huge news. On June 30, Mark will retire from his full-time role at BIA. We announce this with excitement that he…
In the latest episode of BIA’s Leading Local Insights Podcast, Five Keys to Success in 2022: Follow the Money, BIA’s CEO and Founder, Tom Buono, talks about five keys to build a successful 2022: tapping into a robust political year,…
In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair OTT/CTV. The podcast discussion centers on how to navigate the…
Even while the country marches toward an economic recovery, the impact of the pandemic on the radio industry still continues to have an effect. However, there are several areas of good news for radio. In the podcast, Radio Moves on…
In a recent edition of BIA’s Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics had a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the process of building…
