COVID-19 And Impacts On Local Advertising

COVID-19 and Impacts on Local Advertising

The COVID-19 pandemic has propelled the local media market into a situation where normal rules don't apply, and the new playbook hasn't been written yet. Business leaders desperately seek insights and guidance about how to steward their brands through a…

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ATSC 3.0’s Identity Crisis

ATSC 3.0’s Identity Crisis

NextGen TV, nee ATSC 3.0, may be emerging from an identity crisis. What is it and how is it different from everything else in TV land? Two events kicking off the New Year created a bit more clarity. We're still…

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