Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It's "game on" for local TV broadcasters to put their premium video in front of multiscreen consumers in marketable formats. As…
Reveal Mobile's founder/CEO Brian Handly will keynote BIA/Kelsey's LOCAL IMPACT Atlanta on October 12th to share insights and data about how mobile location data holds great promise for advertising performance. Handly will provide his perspective on the location data industry…
BIA/Kelsey's new "Fireside Chat" series features lively interactions with industry thought leaders who take a break from the press of day-to-day business to offer up some perspective. We launch this series with our new Executive-in-Residence who's starting with us this…
What do you get when you mix Coca-Cola with Google? That's what Greg Chambers, Coca-Cola's global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey's LOCAL IMPACT Atlanta conference on October 12th. He will share insights of the journey…
The confluence of emerging capabilities across technology, location data, analytics and identity management brings marketers new tools to address the simple equation of determining what consumer impact their marketing spend has. A common attribution metric the differential foot traffic a…
Simpli.fi's CEO Frost Prioleau recently shared with us some of his views, and a new product entry, into understanding how geotargeted ad spend drives offline conversion. Simpli.fi's new product Geo-Conversion Lift takes on the problem of showing how geotargeted mobile…
In this edition of BIA/Kelsey's Vantage Points, we introduce one of our new industry executive advisers and welcome him to our team. Tony Marinaro has 30 years experience in market research and consumer insights and is the former head of research for LIN…
In this latest in BIA/Kelsey Vantage Points article, Hawthorne Search answers talent-related questions pertaining to digital and local search. For more than 15 years Robert Hawthorne and his team have been helping industry companies find key hires for all functional areas. In addition, Robert…
TV broadcasters' paths to growth are gated by the ability to develop trusted and accurate measurement systems that clearly establish the size and attributes of the audiences delivered across linear and digital platforms. Based on BIA/Kelsey's data partnerships with comScore…
At next month's BIA/Kelsey LOCAL IMPACT: New York event we'll be featuring a "share of wallet" session led by BIA/Kelsey's Mark Fratrik joined by TVB's Steve Sturm and comScore's Steve Walsh to dissect our recently released ad forecast. We'll highlight the $13.7 billion…
BIA/Kelsey's announced at Vidweek's Programmatic Summit and in its new insight report, The Rise of Advanced TV Platforms, that its updated (June 2017) local video forecast calls for linear and digital video platforms to grow by $5.4 billion from $31.9 billion in 2017…
In a joint project BIA/Kelsey just completed with MediaMax resulting in the ebook, The Win of Going Local and a forthcoming webinar on the same topic, we took a hard look at BIA/Kelsey's forecast for ad spend targeting local audiences through 2021.…
The ideal for marketers is to not just better understand their customer segments in terms of attributes, behaviors, and contextual data. That is half the problem, getting a deep understanding of who interacts (or should) with your brand and why.…
Publishers in pursuit of digital revenue growth work on two basic revenue models, selling access to audiences and selling access to content. Fortune's reading of IAB's recent estimate that digital ad revenue grew by over 20% last year to $72.5 billion…
The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality,…
A generational change in television advertising is underway. The industry is, first at the national level but certainly moving into local television, moving beyond buying and selling based on gender/age demographics and into advanced audience targeting. USIM's Mitch Oscar, a…
(Update April 10, 2017 - Join us for our quarterly update on programmatic Thursday, April 13 at 2 pm eastern. Details & Registration here: Local TV Marketing and Programmatic, Advanced TV and Contextual Audience Networks.) Programmatic TV is about data first,…
At BIA/Kelsey's NEXT conference last month in Boston, one of the more popular sessions featured Nish Parek from IBM Watson and Jodie Sassse from Equals 3 showing how artificial intelligence and cognitive computing can be applied to tough marketing problems.…
The market for "big data" and related business analytics services is set to grow beyond $200 billion by 2020, according at least one estimate. With so much invested in data, marketers expect and want the best ROI. It turns out that…
"Industry consolidation has mitigated local market analysis and study," BIA/Kelsey's executive-in-residence Maribeth Papuga argued in yesterday's webinar "New Localism: Why Local Markets Are Best Positioned for Growth." Papuga, a 25-year media, marketing and advertising veteran, was most recently EVP of local…
