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Author: Rick Ducey

This author has written 162 articles
Home Rick Ducey
Strategic Brief: What’s Your Accountability Strategy?

Strategic Brief: What’s Your Accountability Strategy?

  • February 5, 2019
  • Rick Ducey

In this BIA Strategic Brief, the first of many we'll be doing monthly this year, I'd like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these…

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Geo-Zoned Advertising For Local Radio Stations Could Drive Millions In Revenue Growth

Geo-Zoned Advertising for Local Radio Stations Could Drive Millions in Revenue Growth

  • December 10, 2018
  • Rick Ducey

Local radio stations do not have the authorization to provide zoned coverage areas inside their overall FCC authorized signal contours. What would happen if this changed? The results could be quite remarkable, as shown by a recent study BIA performed…

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Is Local TV “in The Catseat” For What’s Coming Next?

Is Local TV “in the Catseat” for What’s Coming Next?

  • November 30, 2018
  • Rick Ducey

At next week's (Dec 6) TV of Tomorrow conference in New York, BIA will be moderating a session, "Local Broadcasting in the Cat Seat?" Top executives from major station groups and the organizations and technology providers that serve them will…

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BIA Webinar: Local As A Service (LaaS) Martech Platforms Drive Local Media Spending

BIA Webinar: Local as a Service (LaaS) Martech Platforms Drive Local Media Spending

  • November 8, 2018
  • Rick Ducey

BIA's Local as a Service (LaaS): Brands Going Local on November 14th examines the promise for local publishers that the combination of MarTech platforms for automation and data for targeting audiences puts a big tool into the hands of CMOs…

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Kantar’s Brand Guidance Model Shows Media, Search, Social Used Together Drive Brand Equity, Revenue

Kantar’s Brand Guidance Model Shows Media, Search, Social Used Together Drive Brand Equity, Revenue

  • October 26, 2018
  • Rick Ducey

Brand marketers are keen to get grounded insights into how their investments in building brand equity pay off in incremental sales. To address this need, Kantar built a brand guidance system based on search and social signals as outcome indicators…

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Five Forces Of Marketing Operations, Brands Struggle To Adapt Their Business Models To Today’s Consumers

Five Forces of Marketing Operations, Brands Struggle to Adapt Their Business Models to Today’s Consumers

  • October 3, 2018
  • Rick Ducey

MarTech East kicked off yesterday at Boston's Hynes Convention Center and concludes today.  Conference speakers embraced the fundamental themes of how technology and data can be used both to drive operational efficiency, but more importantly to help humanize brands and engage consumers.…

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Do You Speak 5G Or ATSC 3.0? Connected Cars And Local TV.

Do You Speak 5G or ATSC 3.0? Connected Cars and Local TV.

  • October 1, 2018
  • Rick Ducey

As the graphic presented above (from a recent TV Technology article) highlights, ATSC 3.0 and 5G deployments, capabilities, and industry commitments are running on similar timelines. The local TV industry is ramping up its testing and deployments of its NextGen platform, ATSC 3.0, and…

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Local As A Service (LaaS) Case Studies For National Brands, Local Activation

Local as a Service (LaaS) Case Studies for National Brands, Local Activation

  • September 25, 2018
  • Rick Ducey

At our BIA LOCAL IMPACT Los Angeles event in July 2018, we featured a LaaS workshop where leading solution providers shared case studies demonstrating the ROI for national brands using data-driven tech platforms for local marketing activations. Our goal in sharing…

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Spectrum Co’s John Hane On ATSC 3.0 As Platform For New Business Opportunities

Spectrum Co’s John Hane on ATSC 3.0 as Platform for New Business Opportunities

  • September 25, 2018
  • Rick Ducey

In this edition of BIA Advisory Service's Vantage Points, we share insights from John Hane, President, Spectrum Co. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…

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Local TV’s $23 Billion Opportunity? Think Digital TAM.

Local TV’s $23 Billion Opportunity? Think Digital TAM.

  • September 21, 2018
  • Rick Ducey

NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we're considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It's a tale of two cities.…

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FTI Releases Trends Report For Journalism, Media And Tech

FTI Releases Trends Report for Journalism, Media and Tech

  • September 18, 2018
  • Rick Ducey

The Future Today Institute (FTI) just released its  2019 Trend Report for Journalism, Media and Tech examining 108 significant trends including topics such as AI, block chain, virtual reality, bots, machine learning and ranging into areas like accountability and trust. This report, available for…

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Ten Things Today’s Top Sales Professionals Are Looking For In A New Position

Ten Things Today’s Top Sales Professionals Are Looking For In A New Position

  • September 5, 2018
  • Rick Ducey

In this edition of BIA Advisory Service's Vantage Points, we share insights from Robert Hawthorne, President, Hawthorne Search. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…

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BIA Local Impact New York: What’s Trending In Local Advanced TV?

BIA Local Impact New York: What’s Trending in Local Advanced TV?

  • August 28, 2018
  • Rick Ducey

While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase from…

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It’s Getting To Be That Time Of Year Again: Building Your 2019 Revenue Budget: Part 1

It’s Getting to be that Time of Year Again: Building Your 2019 Revenue Budget: Part 1

  • August 8, 2018
  • Rick Ducey

Local media executives already are or soon will be headed into budgeting season. CEOs, CROs, and CFOs  will be working with executives at their various business units to develop top-level views of advertising expectations and other secular and cyclical industry…

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Local As A Service (LaaS) Firms Making Their Marks

Local as a Service (LaaS) Firms Making Their Marks

  • July 12, 2018
  • Rick Ducey

National brands want to both look good at the local level and drive engagement. Balancing brand policies with local autonomy is boosted with automated platforms. The "Local as a Service" (LaaS) space is dynamic and innovative, comprising a landscape of companies…

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Innovation In Advanced TV In Local Markets Continues

Innovation in Advanced TV in Local Markets Continues

  • July 11, 2018
  • Rick Ducey

BIA Advisory Service's released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see, we've…

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Have We Been Trying To Capture Customer Loyalty In All The Wrong Ways?

Have We Been Trying to Capture Customer Loyalty in All the Wrong Ways?

  • June 8, 2018
  • Rick Ducey

Some businesses have customer loyalty programs and others don't. According to BIA's research, about 60 percent of small and medium businesses (SMBs) either have or plan to have a customer loyalty program. Here's the question: do customer loyalty programs actually…

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NAB’s PILOT Examines The ATSC 3.0 Data Landscape And Broadcaster Opportunities

NAB’s PILOT Examines the ATSC 3.0 Data Landscape and Broadcaster Opportunities

  • June 5, 2018
  • Rick Ducey

NAB's PILOT commissioned BIA Advisory Services to explore how ATSC 3.0 can help broadcasters develop new revenue and public service opportunities in the data-driven marketing and audience targeting landscape. BIA Advisory Services presented several prominent data-centric opportunities and identified a…

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SMBs Advertising On Local TV & MVPDs: Building Data-Driven Campaigns From Customer Lists

SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

  • June 4, 2018
  • Rick Ducey

Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to benefit from data-driven media campaigns,…

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With Automated Data Pipes And Data Fuel, The Broadcast TV Ad Sales Engine Is Ready To Roar

With Automated Data Pipes and Data Fuel, the Broadcast TV Ad Sales Engine is Ready to Roar

  • May 29, 2018
  • Rick Ducey

In this BIA Vantage Points invited post, Premium Media 360, a TV data automation firm that synchronizes data among media and agency partners, argues that having data and automating TV advertising platforms are critical success factors. However, there remains the…

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