BIA's recent forecast for 2021 shows Radio as #5 among the top five ad media for local spending. Mobile (smartphones, tablets) and Online (desktops, laptops) claim the #2 and #3 positions. If we combine the spending across these three media…
The advertising community is very supportive of the FCC's proposed rule change adopted in November (and released yesterday) that would allow FM radio stations to provide limited content origination. This change would include the ability to offer geotargeted ads, news,…
Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms offer. The challenges brought on…
BIA convened an expert panel of OTT industry thought leaders who shared their insights, recommendations, frustrations and excitement about Connected TV. The session was moderated by Mitch Oscar, BIA advisor and Advanced TV Strategist for USIM. The webinar is available…
NAB Show New York brings together three top CFOs from local TV on a main stage panel to share their insights and learnings from a unique year (we hope). The BIA-moderated session, Local TV Industry CFOs Update meets on Thursday,…
BIA tracks the OTT space closely, including producing an OTT ad-spending forecast for every local TV market. BIA expects local OTT ad spending to reach a total of about $1 billion in 2020. In a new report out by TV[R]EV's…
BIA forecasts that Facebook will generate a total of $8.3 billion in overall 2020 ad spending. Over 90 percent of Facebook ad revenue is from mobile advertising. However, in this political season, it is Facebook's political advertising that has developed…
In this edition of BIA Advisory Services’ Vantage Points series, Robert Hawthorne, president of Hawthorne Search is our guest and he shares his perspective on how the pandemic will have a lasting impact on the sales process as we shift from live meetings…
BIA's August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its…
In BIA's August forecast update, the Leisure/Recreation super vertical suffered the greatest declines in ad spending for 2020. The eleven subverticals will show overall ad spending declines in 2020 versus 2019 ranging from -27.3 percent to -38.0 percent. Theme 1:…
The ATSC 3.0 roll-out continues even in the face of the Great Pandemic, albeit at modified pace. As multiple ATSC 3.0 stations launch in a market, attention inevitably turns to, "now what?" The TV of Tomorrow (TVOT) virtual conference features…
BIA is hosting a webinar on July 29th to examine the state of addressability in the the Local and Network TV markets. Along with a panel of expert guest speakers, we'll examine how addressable TV has become a dynamic space…
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve through…
TV[R]EV's latest report, Eyes on Local, digs into why local TV has growing value to both national and local buyers by exploring innovations in ad technology, data, and audience consumption patterns and impacts of the pandemic. The report provides insights…
Media sellers are increasingly focusing their revenue growth initiatives for local businesses on a mix of digital marketing solutions. While traditional media spend will grow, more and faster growth is occurring in digital. To explore the dynamics of this growth…
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations' Shawn Makhijani, head of strategy and business development for…
In this edition of BIA Advisory Services’ Vantage Points series Zach Cross, President, Revenue Analytics has a conversation with BIA's managing director Rick Ducey about the impact of COVID-19 on media inventory, demand, and pricing strategies. The Vantage Point series…
BIA’s CEO Tom Buono had the opportunity to discuss the company's recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with Radio Ink publisher Deborah Parenti. Even with the negative news…
With COVID-19 and public health quarantines, live sports events have been canceled, paused or rescheduled, creating a huge void for millions of sports fans. Marketers and agencies targeting the coveted sports programming audience segments are working hard with publishers to…
The battle between local radio and streaming audio continues for both audience and advertisers. Local radio's core differentiators include huge weekly reach, in-car audiences, in-market sellers that leverage strong buyer relationships and "local feel." That last X-factor, "local feel," is…
