Month: May 2020
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Piloting the Pandemic Storm
Let’s assume that the airlines return to business, and while we are on a flight to a convention in Vegas our plane enters a thunderstorm. What would an experienced pilot do? First, given his or her training and experience, they would not panic. They would examine their radar and all the data at their fingertips…
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Precision Matters More for Marketers
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA Advisory Services. Please contact Rick…
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Can Political Buffer Local TV Advertising from Significant Declines in Other Vertical Categories?
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV will generate an additional $10.44 billion from retransmission consent agreements…
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NAB Show Express: Selling CTV with Data-Driven Audience Activations
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations’ Shawn Makhijani, head of strategy and business development for NBC Spot On; Sinclair’s head of CompulseOTT, Brian Hunt, and Azita Manson, Founder/CEO of OpenZNet…
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TV and Radio Transactions: Year to Date Update
As we muddle through the COVID-19 pandemic, station sales are not strong, especially for Radio. The following chart shows year-to-date transactions of 2020 compared to 2019. So far this year, there has not been any large television group sale as was the case in 2019 when Nexstar divested several of the stations they acquired in…
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SalesFuel’s “2020 State of Media Sales” Study Offers Snapshot of Local Media Environment
What are media sellers thinking during the pandemic? SalesFuel’s study of “State of Media Sales” held in mid-April 2020 uncovers current perspectives around the media industry of where there is opportunity. The study surveyed 820 self-identified media sales professionals about the past year and current, unusual economic conditions. The top two verticals where sellers say…
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Three Phases of COVID-19 Recovery with Data and Analytics
In this edition of BIA Advisory Services’ Vantage Points series Zach Cross, President, Revenue Analytics has a conversation with BIA’s managing director Rick Ducey about the impact of COVID-19 on media inventory, demand, and pricing strategies. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. Email…
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Pockets of Opportunity for Radio: Tom Buono Explains in Radio Ink Podcast
BIA’s CEO Tom Buono had the opportunity to discuss the company’s recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with Radio Ink publisher Deborah Parenti. Even with the negative news we have all become too familiar with, Radio has opportunities to focus on right now…
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Esports in the Age of COVID-19: Finding the Lost Sports Audience (Webinar May 13)
With COVID-19 and public health quarantines, live sports events have been canceled, paused or rescheduled, creating a huge void for millions of sports fans. Marketers and agencies targeting the coveted sports programming audience segments are working hard with publishers to place their investments in other programming that will deliver these audience targets. One type of…
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BIA Projecting 3.6 Percent Decline in Ad Revenue from 2019: A Look at Pre and Post COVID Estimates for Media
A roaring economy, 2020 Summer Olympics, and political spending from a Presidential, Senate, and local elections all indicated a strong year for local advertising sellers. But then a pandemic struck creating economic havoc. BIA lowered its advertising revenue forecast for 2020 to $144.3 billion, down 3.6% from 2019 levels and a 10.6 percent decrease from…