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ILM Asia, Online/Interactive, Yellow Pages »

[24 Oct 2011 | No Comment | ]

Just before lunch at ILM Asia, Sidharth Gupta, CEO of Getit Infoservices, shared his company’s vision of the future. It was comprehensive and holistic.
In his talk, Gupta spoke of the evolution that is occurring around the world and in India as it relates to the directory space. Gupta’s vision embraces a much wider swath of …

Conferences, ILM Asia, Online/Interactive »

[24 Oct 2011 | No Comment | ]

My colleague Charles Laughlin kicked off ILM Asia — a conference organized by BIA/Kelsey and the Asian Directory Publisher Association (ADPAI) — with the results of a survey of business leaders operating in the local search space in Asia.
Among the most interesting findings is that 92 percent of the respondents believe publishers must “transform now, …

AT&T, Mobile, Online/Interactive »

[19 Jun 2011 | No Comment | ]

I don’t know about you, but I’m not sure my glasses are working anymore. Every morning, I find myself cleaning my glasses as I skim the huge number of news bites about local commerce and media. The nicely drawn lines that used to separate awareness media from directive media aren’t so crisp anymore. The boundaries …

Conferences, Coupons/Deals, Online/Interactive, Social »

[15 Jun 2011 | 2 Comments | ]

You know the saying: “Pretty soon, we’re talking about real money.”
So how big is the deals space? Groupon COO Margo Georgiadis suggests it’s after the $150B local ad market. Mark Fratrik, BIA/Kelsey’s own economist, forecast the U.S. deal space to grow to somewhere between $3B and $6B by 2015. But Mark’s forecast is based strictly …

Online/Interactive, Social »

[25 May 2011 | No Comment | ]

A couple of weeks ago at the Social Loco event held at Mission Bay Conference Center (same place we’ll be holding our Deals 3D July 18 and 19), I met up with longtime industry innovator Justin Sanger. No doubt you remember Sanger from his days as founder of LocalLaunch, which eventually was acquired by RHD …

Conferences, Yellow Pages »

[15 Apr 2011 | One Comment | ]

As I prepare to head off to the “last” Yellow Pages Association conference, I am struck by the incredible transformation the Yellow Pages industry is navigating.
The first Yellow Pages industry convention I ever attended was well before anyone had ever heard of the “Internet.” I made a presentation at a conference in Palm Desert, California, to …

Conferences, Online/Interactive »

[22 Mar 2011 | No Comment | ]

Today at ILM East, Gail Goodman CEO of Constant Contact kicked off Day 2 with a provocative and as she said “controversial” call for local players to collaborate in helping SMBs fully participate in local social marketing by finding an industry mechanism for sharing reviews. She reflected on her early days at Constant Contact and …

Yellow Pages »

[14 Mar 2011 | No Comment | ]

Today on the steps of San Francisco’s City Hall gathered an assortment of directory industry advocates. With a proposed opt-in ordinance on the city supervisors agenda, industry advocates gathered to mount a vocal effort to bring logic to the forefront.
While constituents included Valley Yellow Pages, AT&T Yellow Pages and other niche Yellow Pages publications serving the …

Blogging, SMBs, Social »

[31 Jan 2011 | One Comment | ]

Today I am excited to announce that BIA/Kelsey has greatly enhanced its focus on social media to include dedicated coverage on our Local Media Watch blog and a new Continuous Advisory Service called Social Local Media.
BIA/Kelsey Analyst Jed Williams and BIA/Kelsey Associate Andrew Shotland, a.k.a. the Local SEO Guy, are teaming up to lead our …

Financial Results, Yellow Pages »

[18 Nov 2010 | No Comment | ]

Last night, Local Insight Media‘s parent company filed for Chapter 11 protection. In speaking with President and CEO Scott Pomeroy early this morning, it became clear that this is a necessary step in ensuring the business can recapitalize its debt structure in the coming months.
Few followers of the Yellow Pages industry will find today’s announcement …

Classifieds, International Markets »

[10 Nov 2010 | No Comment | ]

Last week I spoke at the annual gathering of the International Classifieds Media Association (ICMA) in Vienna, Austria. My colleague Peter Krasilovsky and I have had the pleasure of attending and speaking at this function in past years.
What I noticed this year is a definite reawakening in the classifieds business, which now sees itself surviving …

Online/Interactive, Verticals »

[21 Sep 2010 | One Comment | ]

SeniorChecked.com, a Washington D.C.-area start-up targeting the $3 trillion elder-care market officially launched today. The company is working to develop SeniorChecked into a national symbol for seniors and their families to find trusted local service providers that are screened through SeniorChecked’s extensive verification process.
The market is enormous. Seniors are the No. 1 group for fraud …

Verticals, Yellow Pages, Internet »

[12 Jul 2010 | 3 Comments | ]

YPG in Canada took yet another step outside its core Yellow Pages business this week with the acquisition of CanadianDriver.com, which will complement its Trader Corp. auto classifieds unit. CanadianDriver.com, which is dubbed “Canada’s online auto magazine,” is an 11-year-old consumer focused site that features new car reviews, test drives and automotive news as well …

Devices, Television, Local, Video, online »

[6 Jul 2010 | No Comment | ]

Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be iTV and the functionality will mimic other Apple devices running its OS — iPod Touch, …

Call Monetization, Yellow Pages, Print »

[4 May 2010 | No Comment | ]

We’ve seen a marked increase in the number of inquiries we’ve been getting from clients regarding the use and implementation of call measurement platforms. We have long believed that the “call” is a critical element of any local search model since so many SMBs place significant value on the phone call.
Here in California, Valley Yellow …

Devices, Online/Interactive »

[5 Apr 2010 | One Comment | ]

I found myself in a funny place on Saturday morning. I was lined up at 8:10 a.m. to purchase a new iPad. Funny, because in a million years neither I nor my colleagues or family would have expected me to be “one of those weird persons” who would stand in line for a silly thing …

Digital Out of Home, Listings Providers, Local, News, online »

[1 Mar 2010 | 2 Comments | ]

A couple of stories caught my attention today. First, Reach Media Group (RMG), a digital out-of-home company that we’ve previously written about, signed a deal to push New York Times content to its network of 800 coffee shops, cafes and eateries in New York, Los Angeles, Chicago, Boston and San Francisco.
According to the press release, …

Forecasts, Online/Interactive »

[22 Feb 2010 | No Comment | ]

Today, BIA/Kelsey released its 2009-2014 U.S. local advertising forecast. Over the past two months, lead analysts Charles Laughlin, Matt Booth, Mike Boland, Peter Krasilovsky, Rick Ducey and Mark Fratrik have grinded through the process of forecasting local ad revenues.
This applies across 12 local media sectors and includes multiple layers of traditional and interactive revenues. The …

Uncategorized »

[25 Sep 2009 | No Comment | ]

Yesterday at DMS, Truvo CEO Donat Rétif took direct aim at tradition by describing a brave new directory world.
Rétif, whose themes were generally aligned with those of many of the speakers at DMS ’09, made a compelling case that there is no going back to the environment Yellow Pages enjoyed for so many years. He …

Uncategorized »

[18 Sep 2009 | One Comment | ]

Today at EADP, I had the privilege of participating on an analyst panel with Peter Buxton, Jesper Simonsen and Jim Easton. The panel, moderated by Kimberli Lewis and Michael Oschmann, was a lively discussion of global trends in the directory industry.
I argued that in order for the industry to succeed in the next decade (yes, …