Month: December 2019
-
New Year’s Resolution: Help Advertising Clients Navigate Emerging Data Privacy Policies
With tomorrow’s dawning, California will rumble as the epicenter of yet another seismic event. This time it’ll be shifting tectonic plates in the data and marketing world that’ll spin the dial on the Richter Scale. The California Consumer Protection Act (CCPA) kicks in January 1, 2020 and its aftershocks will reach far beyond California. But…
-
Santa’s Addressability Problem
In spite of the rise of marketing clouds, data science, and martech capable of matching individual consumers to specific data from disparate collections of data, we have an Addressability Problem. Let’s view what this means with a timely use case. Tonight, Santa Claus undertakes his annual ritual of loading his sleigh and delivering presents to…
-
Local Media & Technology Daily – Looking Back, Looking Ahead, and Taking a Holiday Break
With 2020 nipping at the heals of 2019, it’s a perfect moment to reflect on the important news and trends that framed the media industry and impacted our business activities this year. To see what captured our attention, our analyst team is pleased to offer their assessments across five topics: 1 – Top News Stories…
-
Financial Businesses To Spend $18.2 Billion on Local Ads in 2020
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers. It’s no surprise that of the $18.2 billion they will spend on advertising locally in 2020, all 2019-2020…