Yellow Pages News Roundup

Here is a collection of newsworthy Yellow Pages and directional media items that I've noted over the past week or so. Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print…

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Happy Thanksgiving

TKG offices are closed tomorrow for the Thanksgiving holiday and blog posting will be light over the next few days. For our U.S. readers or expats celebrating Thanksgiving, have a fun and restful holiday.

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ILM Coverage II: The Tweet Roundup

Following the roundup of blog coverage of ILM:08, you can view all the Twitter comments that are tagged and aggregated here. There was lots of good chatter and some good gems scattered throughout the 100+ tweets from the event. Thanks…

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YouTube Goes Widescreen

I noticed today when watching a YouTube video that the viewing window has switched to a 16:9 aspect ratio. For videos in 4:3 ratio already on YouTube, they simply sit in the middle of the widescreen window (see example below).…

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What’s Next for Google TV?

One of the prevalent themes at last week's ILM:08 conference was how the economic environment is forcing businesses of all sizes to pay closer attention to their advertising ROI. With that will come an acceleration of the existing trend toward…

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Street View on the iPhone: Pretty Nice

Last night, I finally got around to downloading the newest iPhone firmware (v2.2) that was released Friday. It includes enhancements to browsing in Safari, Podcast integration, the option to deactivate typing auto correct (thank you!) and Google Street View. The…

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The Reality of Mobile Local

In 1996, one of our keynote speakers at a Kelsey conference was Greg Riker, who was vice president of technology at Microsoft and responsible for "wearable technologies." A lot of what he did sounded like science fiction, but what he…

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The Phone as a Media Device

The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features. Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company's In-Call Media group, demonstrating…

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Yellowbook Gets in the UGC Game

This isn't a brand-new item but is something I just noticed: Yellowbook.com now offers the ability for users to rate businesses and read the reviews of others. The reason this is notable is that the IYP for a while was…

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Second Inning, Bases Loaded

The partnership between Yahoo and the Newspaper Consortium is an ambitious effort to bridge the gap between the online and print worlds. The two leaders of this partnership presented at the Interactive Local Media 2008 conference this morning, in a…

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It Takes a Village — a Media Village

The "New Takes on Local Audience Targeting" panel this morning at Interactive Local Media 2008 demonstrated how the technology for identifying and targeting audience segments is growing by leaps and bounds. Moderator Bobbi Loy-Luster kicked off the session by introducing…

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Insights From Home Services Heavyweights

Two real success stories in the home services category shared the stage this afternoon on the "Home Services Visionaries" panel, offering two different perspectives on how to make money from creating a local home services marketplace, built on a foundation…

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