Radio’s Outlook For 2017

Radio’s Outlook for 2017

What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and…

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Broadcasters Moving Digitally

Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters annual conference, we presented BIA/Kelsey's latest information on the local media market and drilled into…

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National Advertisers Spending in Local Markets

In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide…

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Comcast Poised to Acquire Time Warner Cable

  Yesterday's announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter…

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Gannett, Belo Stun with Acquisition News

Today's announcement that Gannett is acquiring the Belo television stations was certainly not expected. Even with the increased activity of groups acquiring many medium and small market stations, and last week's announcement that Media General and New Young Broadcasting was…

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