More on Big Data and Local

The discussion continues on the implementation of big data to improve mobile local content delivery. This is something we continue to cover and will be an important part of the mobile local monetization picture. See below for the latest; my…

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Dex One and SuperMedia to Merge

Well, another shoe has dropped in the U.S. directories market. This morning Dex One and SuperMedia announced plans to merge, creating an an entity called Dex Media with roughly $3.1 billion in revenue, based on 2011 results. Dex shareholders will…

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Big Data, Meet Local

Local advertising continues to get smarter as data sets are unlocked to provide more context around places and their interconnectedness. This goes into hyperdrive as smartphone penetration turns the corner on 50 percent of mobile users -- more signals and…

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When Will Yelp Monetize Mobile?

Earlier this week, Yelp announced its Q2 earnings. One of the most notable moments of the earnings call was CEO Jeremy Stoppelman's assertion that mobile monetization is finally coming. This is something we've been looking at for some time, because…

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Study Finds Cost Per Call Favors YP

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost…

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