Flipping Tacos at Ad:Tech San Francisco

I attended an intriguing breakout session -- "Spreading the Word: Advanced Strategies for Content Distribution" -- at the ad:tech conference today in San Francisco's glistening Moscone Center. The session  featured a presentation by Alex from Digitas, who walked the audience through…

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Tweeting a Click to Call Button

Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…

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Dex Media Focused on Digital Growth

Dex Media plans to spend 2014 moving past the integration phase that occupied much of last year, and into an execution phase focused on dialing in the right digital product set for small-business advertisers. The result should be an improving…

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