As big data continues to collide with local marketing, small businesses are more empowered than ever to acquire and retain customers. It's the job -- and opportunity -- of local media companies and startups to bring them that capability. But…
Retail beacons have gotten lots of attention and excitement over the past 24 months -- most of it pre-mature. But it's a technology that is starting to gain realistic adoption, and holds lots of promise for the perennial local challenge…
73 percent of small businesses use social media for marketing, and Facebook Pages is the leading tool. This is one of many findings that emerged from the latest wave of BIA/Kelsey Local Commerce Monitor (LCM) survey of SMBs. Covered here on a weekly…
As small businesses increase digital marketing spend, agencies that target them with marketing automation can gain a competitive edge. This was the focus of today's BIA/Kelsey webcast (and companion white paper) co-hosted by Vendasta. But more important than the "why?" of marketing…
Today's impatient, demanding, empowered and mobile-first consumer has an attention span that rivals that of a goldfish and expectations that would make any diva blush. Today's consumer wants its information fast and mobile optimized, and has developed very high standards for service…
When it comes to adopting new technologies, local businesses tend to lag behind consumers. Whether it's accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior. An upcoming webinar, "Attracting the…
Mention video advertising and it usually brings to mind interruptive ad spots, the long-established approach to catching consumers' attention. That made sense when there were four television networks... even when there were 500 cable channels. But it's a broken model in…
Next Wednesday, we're holding a webcast to examine what's really working in call analytics. Sponsored and co-hosted by DialogTech, the goal is to look at real tactics, best practices, and case studies for unlocking a massive opportunity with call analytics. This…
Last week, we did a successful webcast with Marchex on the topic of search and pay-per-call. This week, we continue the theme of call monetization in a webcast with Five9. They will host the event on Wednesday and I will…
Over the last few years, rapid growth and adoption of the mobile internet has led to drastic changes in to the landscape for paid search marketers. More and more consumers are using their mobile device or tablet to perform searches,…
Are you making marketing decisions based solely on clicks and web conversions? Marketers who aren't including phone call conversions may be missing key data points that can help optimize search campaigns, more accurately measure ROI and justify budgets. For example,…
In case you missed our webcast last week on call monetization, here is the link to watch the free on-demand replay. That includes streaming video, and access to the presentation slides. The webcast itself was action packed with lots of…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
On Thursday, we'll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That's going to be a lot of calls to manage, track, route,…
In the U.S., Hispanic consumers usage of smartphones, tablets, social networking and other forms of digital channels make this group one of today's most engaged populations in the local shopping space. On yesterday's "Hispanic Consumers Buy into Digital for Local…
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…
Hispanic consumers are more social and mobile in their local shopping behaviors than non-Hispanic consumers, according to BIA/Kelsey's Consumer Commerce Monitor™ survey. When Hispanics shop locally they use social media more than non-Hispanic consumers; and when shopping they interact more…
Companies that are successfully transforming their sales teams to serve a fast changing local and SMB marketplace tend to follow a common set of best practices. These include a focus on customer-driven key performance indicators, a heavy reliance on data…